Playbooks from investors doing the deals
Every article starts from a real conversation on one of our shows, then gets turned into a step-by-step guide.
Pay Per Lead Real Estate: The 1-in-12 Cost Per Deal Math
LeadZolo CEO Cody Morris breaks down the real motivated seller lead conversion rate — 1 in 12 to 1 in 15 — plus cost per deal and minimum test budget.
Delaware Statutory Trusts: The 1031 Exit Landlords Miss
How a Delaware Statutory Trust 1031 exchange works for tired landlords, the 6.5%-8% commission usually buried in the price, and the cap rate test to run first.
Tax Deed Due Diligence: The Liens That Survive Foreclosure
A tax deed doesn’t wipe out county and city liens. The verification steps, 60% bid ceiling and title-clearing timeline that decide if a tax deed is worth buying.
How to Recruit Loan Officers: The 13-Person Tipping Point
Michael Most went from 3 loan officers to nearly 30 in 18 months. His method: work the middle of the funnel, handle unspoken fears, and hit 13 people.
How to Build a Fix and Flip Buy Box: 4 Rules That Work
Four hard filters that decide whether a flip sells in three weeks or sits: build year, drive time, exit price and buyer pool, from an operator doing 5-7 a quarter.
How to Beat a Cash Offer With Financing on a Home Purchase
Mortgage advisor Sean Herrero explains how to beat a cash offer with financing: full underwriting up front, a 10-day close, stripped contingencies, and the offer math.
Investment Property Mortgages in Canada: Rules and Limits
Down payment minimums, the stress test wall at four to five properties, deductible HELOC funds and corporate ownership: how Canadian rental financing actually works.
Vertical Integration in Multifamily: The 100-Unit Buy Box
Ironhold buys nothing under 100 units and only what it manages itself. Inside the buy box, the 94% occupancy and 35% margin benchmarks, and where the model breaks.
Multifamily Debt Distress: Why No Foreclosure Wave Came
Why apartment loans resetting from 3% to 6% never produced a foreclosure wave, what lenders require to extend, and where the real buying opportunity sits now.
Private vs Bank Construction Loans: The Real Leverage Math
Compare a private construction loan vs a bank construction loan the way lenders do: loan-to-cost, financed interest reserves, and how fast draws actually fund.
Midterm Rentals: The 31-Day Play When STRs Are Banned
How a 31-day minimum keeps furnished rentals legal under STR bans, plus real rent numbers, tenant sources, furnishing costs and the property type to avoid.
The 36-Month Reposition Rule: Never Just Buy and Hold
Bill Faeth won’t buy a property he can’t reposition within 36 months. Here’s the underwriting filter, the quarterly return-on-equity audit, and the financing behind it.