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Real Estate Pros · February 11, 2026 · 16 min listen

From Home Inspection to Real Estate Wealth: Greg Clatterbuck’s Journey

With Greg Clatterbuck

Show summary

In this episode of the Real Estate Pros podcast, host Michelle Kesil interviews Greg Clatterbuck, a firefighter and real estate investor. Greg shares his journey into real estate, emphasizing the importance of understanding the power of real estate as an investment tool. He discusses his investment strategies, the significance of having systems in place for business growth, and the challenges he faced during his investing journey, particularly during the COVID-19 pandemic. Greg also provides insights into future opportunities in the real estate market and offers valuable advice for new investors looking to get started.

Key takeaways

  • Greg funds his real estate investing by funneling profits from his home inspection business, Clatterbuck Inspections, into property purchases alongside his W-2 job as a firefighter.
  • He started with an unsophisticated first deal: buying a townhouse after noticing the rent a client planned to charge exceeded what they paid for it, then grew his knowledge after reading Rich Dad Poor Dad.
  • His portfolio is mostly single family homes and duplexes, plus one multifamily townhouse development, because single family is easier to get into and has easier exit opportunities.
  • He automated his home inspection business with a call center, criteria-based pricing, automated emails, automated payment collection, and Loom training videos so processes are repeatable without re-explaining tasks.
  • Closing a multifamily property in January 2020 right before COVID hit taught him the importance of holding reserves (HELOC, cash, or extra W-2 income) to survive events like eviction moratoriums.
  • For 2025 he plans to use the BRRRR method to buy underperforming assets needing renovation, build equity through rehab, then rent them out, expecting more inventory and slightly rising rents.
  • He invests in Virginia, North Carolina, and South Carolina but is pulling back from new South Carolina purchases because rising non-occupied property taxes there make it hard to cash flow.

In this episode

  1. 00:00Why real estate is a powerful investment tool
  2. 02:52Introduction to Greg Clatterbuck
  3. 03:25Greg's background: firefighter and home inspector
  4. 03:58How Greg got started: his first townhouse deal
  5. 07:09Investment strategy: single family and duplexes
  6. 08:10Systems and processes for business growth
  7. 11:16Lessons from closing a multifamily deal right before COVID
  8. 12:35Why Greg is focusing on BRRRR this year
  9. 16:34Markets: Virginia, North Carolina, South Carolina
  10. 17:26Advice for new investors

About Greg Clatterbuck

Greg Clatterbuck is a full-time firefighter who also runs a home inspection business, Clatterbuck Inspections, and invests the proceeds from that business into real estate. He owns single family homes, duplexes, and a multifamily townhouse development in Virginia, North Carolina, and South Carolina. He also wrote a motivational book called The Millionaire Firefighter.

Listen to the audio

“If you walk into a bank today and want $100,000 to buy gold or stocks, they're going to laugh at you. But if you ask them for $100,000 to buy real estate, most likely they're going to give you the money.”

Greg Clatterbuck

“The more systems you have, the more processes you can put in place, the less things you have to touch on a daily basis, the better off you're going to be.”

Greg Clatterbuck

“So many people want to do it and hesitate and never take that step and then it's ten years later and they've never done it.”

Greg Clatterbuck
single family rentalsBRRRR methodbusiness systemshome inspection businessmultifamily investingVirginia real estateNorth Carolina real estateSouth Carolina real estate

Questions answered in this episode

Why is real estate considered a powerful investment compared to stocks or gold?

Greg Clatterbuck explains that banks will readily lend $100,000 to buy real estate but would laugh if you asked for the same amount to buy gold or stocks. Real estate offers leverage, mortgage pay-down from rental income, tax advantages, and unlike stocks, you control the asset: where you buy it, who you rent to, and how you manage it.

What investment strategy is Greg Clatterbuck planning to use this year?

He plans to use the BRRRR method (buy, rehab, rent, refinance, repeat), targeting underperforming assets that need renovation to create equity, then renting them out. He believes this approach requires less capital and that more opportunities will come onto the market this year.

What markets does Greg Clatterbuck invest in and why is he avoiding South Carolina for new purchases?

He invests in Virginia, North Carolina, and South Carolina, and lives in central Virginia. He's now focused mainly on North Carolina and central Virginia because South Carolina's taxes have risen so much, especially on non-occupied real estate, that it has become difficult to cash flow there.

What is the biggest lesson Greg learned from closing a multifamily deal right before COVID hit?

He closed on the property in January 2020, just before COVID, and faced an eviction moratorium when tenants couldn't pay. His takeaway is to stay the course, understand there will be an end to a crisis, and keep enough reserves (a HELOC, cash set aside, or another W-2 income) to cover unexpected costs.

What systems does Greg use in his home inspection business to keep it running smoothly?

He uses a call center, automated pricing based on house criteria, automated emails once inspections are finalized, automated payment collection, and automated notifications to inspectors, clients, and realtors. He also records Loom videos to train inspectors on processes so everyone does tasks the same way.

What advice does Greg give to someone just starting out in real estate investing?

Read Rich Dad Poor Dad, educate yourself, and define your specific goal (cash flow, equity, short-term rental, or flip) before evaluating deals. Understand your real numbers rather than assuming the rent-minus-mortgage difference equals cash flow, run scenarios with online calculators, get feedback from experienced investors, and then take the first step instead of waiting years.

Resources and links

Full transcript

Greg Clatterbuck (00:00)

real estate is a very powerful tool. majority of your millionaires and billionaires either got there with real estate or made real estate part of their portfolio along the way. ⁓ The classic example I use is if you walk into a bank today and want $100,000 to buy gold or stocks, they’re going to laugh at you.

But if you ask them for $100,000 to buy real estate, most likely they’re going to give you the money. So it’s a very powerful tool. Leverage, mortgage pay down from the rent. There’s tremendous tax advantages. I love the tax advantages.

If you, as opposed to other investments such as stocks, bonds, whatever, you actually get to control the asset. If you buy stock in Amazon or Boeing or some other large corporation, you have no control over that. But if you buy real estate, you are in control. know where, you get to choose where you buy it, who you rent it to, how you buy it. ⁓ You’re completely in control.

Michelle Kesil (02:52)

Hey everybody, welcome to the Real Estate Pros podcast. I’m your host, Michelle Kesil. Today I’m joined by someone I’m looking forward to chatting with, Greg Clatterbuck, who is a real estate investor as well as a home inspector. So excited to have you here today, Greg.

Greg Clatterbuck (03:11)

Thank you, Michelle. Looking forward to it.

Michelle Kesil (03:13)

Absolutely. So let’s dive in. First off, for those not familiar with you and your work yet, can you share what your main focus is?

Greg Clatterbuck (03:25)

I’ve got a full-time W-2 job as a firefighter and I operate a home inspection business and then I basically take the proceeds from the inspection business and invest it into real estate. So, you my focus is growing the home inspection side of things and then taking that capital and putting it towards real estate, you know, kind of.

as a retirement plan for the future.

Michelle Kesil (03:55)

Awesome. How did you get started in real estate?

Greg Clatterbuck (03:58)

So I started out doing home inspections for a gentleman that I knew and I was doing home inspection one day for a guy who was buying a townhouse that he was going to rent out. And he told me what he was going to rent it for and I knew how much he was paying for it. And the numbers kind of clicked and I’m like, well that kind of makes sense. Maybe I should look into this. And so I ended up buying a townhouse.

really very unsophisticated, didn’t understand the big picture. My goal was to buy a piece of property, rent it out, have it paid for by somebody else at the end of 30 years.

Couple years later I bought another one and got more into the understanding of how real estate works. Read, rich dad, poor dad.

kind of grew from there but really when I got in it was like I said very simplistic a mindset not not understanding the big picture.

Michelle Kesil (05:47)

Right. And how do you see the big picture now?

Greg Clatterbuck (05:51)

I think

real estate is a very powerful tool. majority of your millionaires and billionaires either got there with real estate or made real estate part of their portfolio along the way. ⁓ The classic example I use is if you walk into a bank today and want $100,000 to buy gold or stocks, they’re going to laugh at you.

But if you ask them for $100,000 to buy real estate, most likely they’re going to give you the money. So it’s a very powerful tool. Leverage, mortgage pay down from the rent. There’s tremendous tax advantages. I love the tax advantages.

If you, as opposed to other investments such as stocks, bonds, whatever, you actually get to control the asset. If you buy stock in Amazon or Boeing or some other large corporation, you have no control over that. But if you buy real estate, you are in control. know where, you get to choose where you buy it, who you rent it to, how you buy it. ⁓ You’re completely in control.

Michelle Kesil (07:09)

Absolutely. And what type of real estate investment strategies are you working with?

Greg Clatterbuck (07:19)

Primarily do single family ⁓ duplexes. I do have a multi-family townhouse.

development I guess you would say. But again it’s kind of all more still more really on the single family side. I like the opportunities in single family. The exit opportunities are much easier. It’s much easier to get into it I think.

So the short answer is single family.

Michelle Kesil (07:57)

Awesome. What do you feel have been some of the main keys that have made the biggest difference in allowing your business to be able to grow and to run smoothly?

Greg Clatterbuck (08:10)

I would say…

On the home inspection side, from that business aspect, is systems.

You have to have systems, otherwise you’re not going to build with a grill. It’s the one thing I’ve learned along the way, being part of coaching groups and hanging out with other successful people.

You get ahead a little bit and you feel like you’re barely keeping your head above water and you’re forced to put in systems and you think everything is where you need it and then you grow some more. And then you’re kind of, you’re back barely keeping your head above water so you implement more systems. And I would say the more systems you have, the more processes you can put in place, the less things you have to touch on a daily basis, the better off you’re going

Michelle Kesil (08:57)

Yeah, can you expand on what that process looks like for you?

Greg Clatterbuck (09:02)

Well, for example, on the home inspection side of things, we have a call center, we have…

For example, when somebody places an order, all of our pricing is based on specific criteria for the house. That can be entered by anybody. There’s a specific process on how that gets entered into the system. For example, once the inspection is finalized, emails are automated.

payment collection is automated, notifications to inspectors, to clients, realtors, all that’s automated. so ⁓ anything that you have to explain to somebody more than once, you should have a system in place so that you don’t have to explain that again.

For example, I make loom videos on how to do different processes and then send that out to the inspectors and they can review that so that everybody’s doing it the same way. So again, I would say anything that you can.

make automated and systematic the better off you’re going to be.

Michelle Kesil (11:00)

Yeah, definitely. What has been like an obstacle or challenge that you have faced on your investing journey that now looking back in hindsight, you can see the lesson.

Greg Clatterbuck (11:16)

you

Well, for example, the multifamily property that I have, we closed on it in January of 2020, so just before COVID hit.

which obviously was a scary time in the real estate world. You weren’t able to evict tenants if they didn’t pay. So.

think the biggest thing with that is staying the course, understanding that there’s going to be an end.

having enough reserves in place to cover those unexpected turn of events, whatever comes along, having enough reserves to handle those events. So whether it’s a HELOC, whether it’s an actual cash set aside, whether it’s another…

W-2 income job that you have, but being able to cover those unexpected costs and occurrences that come up that were not.

Michelle Kesil (12:26)

Yeah, that makes sense to have that cushion.

What are you most focusing on solving or scaling to next in your business?

Greg Clatterbuck (12:35)

I’m looking forward this year to ⁓ purchasing properties that, you know, basically doing the borrower method, buying underperforming assets that need some renovation, creating that equity, and then renting them out. I think this year is going to be a good opportunity for that. I think there’s going to be more properties coming onto the market.

I don’t really see prices going up a whole lot, but I think there’s going to be more opportunities. think rents are going to be increasing, if not this year, into next year. So I think it’s a good time to be acquiring.

and doing the BRRRR method is going to allow you to do it for less capital. ⁓

Michelle Kesil (14:09)

Why do you think that is?

Greg Clatterbuck (14:13)

Well, I can already see it from the home inspection side. getting, we’re seeing more inspections coming in. I think.

People are getting a little bit more confidence as far as the economy as a whole has somewhat stabilized. ⁓

Affordability has improved since prices have have gone down slightly or stayed flat Incomes are increasing so that’s a look and rates have come down a little bit not a lot but Rates have come down a little bit. So that is all going towards affordability which is You know allowing people The opportunity to to purchase which

in turn is bringing more, so somebody’s gonna move, they’re gonna sell. So it’s just bringing more inventory to the market.

Michelle Kesil (15:14)

Yeah, definitely. Is there anything that you are looking forward to this year as far as opportunities that you are seeing that are available for you?

Greg Clatterbuck (15:30)

Well again, think from the investment side, think there’s going to be lot of opportunities. And then also from the home inspection side with increased volume, that’s going to bring more business on the home inspection side. I’m expanding that, bringing on more inspectors. And so anticipating that increase in sales transactions.

Again, with looking at rents going up slightly, we’ve actually had decreases in rents across some of our properties. And so those are starting to go back up. So I think it’s gonna be a good year across the board. I think now is the time to acquire additional real estate.

Michelle Kesil (16:28)

Yeah, absolutely. And are you investing in a specific market?

Greg Clatterbuck (16:34)

So I live in Virginia, have properties in Virginia, I have properties in North and South Carolina. I am looking forward to…

would like to purchase more property in the North Carolina area. ⁓ And then also in the central Virginia area near where I’m located.

And I think South Carolina is a good market. The taxes have gone up so much that it’s difficult to.

especially the taxes are higher there for non-occupied real estate which has made it really tough to cash flow. ⁓ I’m looking mainly at North Carolina and Virginia.

Michelle Kesil (17:19)

Awesome. What advice would you give to someone that’s looking to get started in investing or is early on in their journey?

Greg Clatterbuck (17:26)

think the biggest thing is to just take the step to do it. Obviously educate yourself, have your finances in order.

But I think the biggest thing is just taking that first step. Again, listen to podcasts, educate yourself. And the other thing I would say is understand what your goal is. I have people ask me frequently, like, this a good deal? Well, it depends. What’s your goal? Are you looking for cash flow? Are you looking for equity? Are you gonna do short-term rental?

you’re going to do a flip. What are you trying to get out of real estate in this particular property? So you have to know what your goal is. And it can’t just be, I want to make money. Because we all want to make money. But how do you want to make money? Again, do you want cash flow, equity? What is your personal financial situation? What kind of income do you have? But again, I would say the biggest step is to…

I think so many people want to do it and hesitate and never take that step and then it’s ten years later and they’ve never done it.

Michelle Kesil (18:39)

Yeah, definitely. I think the action piece can take people a little bit.

What would you say like the first actions are for maybe someone that’s in the thinking phase?

Greg Clatterbuck (18:50)

would say if you’re brand new and don’t know anything about real estate, first thing I say is read Rich Dad Poor Dad. That’s the classic book that everybody starts with. I actually wrote a book myself called The Millionaire Firefighter. It’s not a how-to book, but it is more of a motivational book.

Understand the objectives, understand your goals, listen to podcasts, listen to what other people have done. ⁓ Go to investor meetups, talk to other investors.

And it’s really hard to say, when do I have enough education? And I think if you understand the basics, you understand the finances, truly understanding what your numbers are. A lot of people think if the difference between the rent and the mortgage is $300, then they’re going to cash flow $300. And it’s not that simple. So understanding the numbers, but…

know, again, educating yourself and then taking that first step. You know, there’s a lot of online calculators that help people with the numbers, know, run a bunch of scenarios.

run those scenarios past some experienced investors get their take.

and then just take that step.

Michelle Kesil (20:19)

Yeah, absolutely. Sounds like having the financials and everything in order is the most important part.

Greg Clatterbuck (20:31)

Yeah, I would say definitely the financials. A lot of people don’t understand the financials. know, turnover costs, the vacancy, taxes, you know, getting a handle on that and you know, it

Michelle Kesil (20:50)

Yeah. Well, before we wrap up here, if someone wants to reach out, connect, learn more, where can people find you and connect with you?

Greg Clatterbuck (21:00)

They can find us, they can go to our website, clatterbuckinspections.com, also on ⁓ LinkedIn under Greg Clatterbuck. And we’ll be happy to chat and answer questions and share experiences.

Michelle Kesil (21:16)

Perfect. Well, appreciate your time, your story, and your perspective. Thank you for being here.

Greg Clatterbuck (21:22)

Thank you.

Michelle Kesil (21:23)

Of course. And for those that are tuning in, if you got value, make sure that you have subscribed. We’ve got more conversations with operators like Greg who are building real businesses and we’ll see you on the next episode.

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