How Competitor Data Can Explode Your Business Growth in 2025

Dylan Silver (01:31)

folks, welcome back to the show. Today’s guest is a senior business consultant in Southern California, bringing strategic insights and solutions to help businesses grow. Please welcome RanDhir Singh. RanDhir, welcome to the show.

RanDhir (01:46)

Thank you, thank you, Dan.

Dylan Silver (01:48)

in. So how did you get into consulting, right?

RanDhir (01:51)

So my major step into consulting got back in like when COVID hit, right? I was a data analyst, but I also wanted to do something back for the community. Every time you see people struggling, community struggling, businesses struggling, I did want to reach out and help out in whatever way it was possible for me. Number one thing that I saw with small little businesses struggling with was not knowing what the best price for an individual product would be and where they could get it from.

Everything has a bottom line. That’s data. Being into that field, was like, knock, knock, this is the time for you to go out there, help all people. That’s what initially come up for us.

Dylan Silver (02:31)

And so getting into the consulting space with an emphasis on data, a lot of times people come into you asking like, hey, this is our business and this is what we’re trying to get to. How can we maybe streamline this and what processes can we take advantage of to move maybe a little bit quicker than we’re moving?

RanDhir (02:49)

So currently, if I’m looking back at 2021, it was a completely different story. you’re at 2025, it is a completely different ballgame, right? With the help of AI, data is evolving. I started into data analytics, or getting into genealogy back in 2012, and now the game is completely different. I have evolved along with it. Let give you a quick backstory, right? Have you seen those big crop pots and stuff that had multiple options of

that the multiple options of cooking one of them said hot air cooking and nobody really looked at it but as soon as they took out an air fryer everyone’s like this is the thing let’s jump on this but it was just a one sub product of the entire thing same thing machine learning is huge which takes data and everything’s in place with it but AI is just a subsection of it nobody was ever interested in machine learning because

Everyone just, they just took out a sub portion and call it AI and everyone’s like, this is the new thing. I’m like, it is, but it’s just normal NLP, NLG. That’s all just happening. Before we were living in the space of binary, like ones and zero, ones and zero, same thing, alphabets also get assigned those same binaries because we still don’t have complete quantum and stuff with computers yet. So the same thing as being assigned.

The same way they’re just taking those terminologies and stuff and breaking it down. It’s just called natural language generation where they’re all breaking down and getting you. And if today I had to go and ask someone on Google, like, hey, please give me this. Number one thing that everyone needs to understand is Google’s not giving you the right or the wrong answer. It’s giving you the most optimal answer.

Right? Like majority is saying this. That’s what every AI tool is going to give you. It’s not going to give you what, is the right answer. No, this is what the majority of the population think is right. So number one for your business, what, going back to your question, what process or anything that a business needs silicon to number one, what are the biggest problem that they’re facing?

And second, in your environment or your area, we check that whether anyone else is facing the same problem or not. Third,

What’s working in your neighborhood? And if we don’t find any of these three answers, then what we say is we try the hook or crook method and stuff like small tweaks in your business that have previously worked with others. But we usually tend to get the results in the first three, like seeing like these are the patterns that are working for someone. These are not the pattern that working in the environment. This is what way we can help your business.

Dylan Silver (06:17)

I want to ask you about which verticals or which industries you’ve seen a lot of your clients come from and maybe where do you see some growth opportunities or where do you see business consulting maybe scaling into other areas where it might not currently be in, right?

RanDhir (06:36)

think when you involve data into your consultancy, you’re like a very narrow field, right? When it comes down, but if you’re looking at it, it’s so broad that every single industry is involved. Every single industry is involved. I have a company called Rio Ganga that I’m tied up with, They are completely with them.

And then we have another company that is with the real estate that we’re tied up with. have on back. had stopped this for six months because I had a newborn, so I have no time at all to like give it to this piece of work. I have like other venues and other businesses that I’ve come into. But before that, had my couple of CEOs that were tied up with me and like anyone that wants quick and quick results.

I was okay to give my service to, had like two CEOs of different, different companies. And I can’t go into that matter, sorry about that, but I had like big venture capitalists. Like we even had travel agency that needed our support. And they were part of Sabre. Sabre is a travel tourism company that gives you good packages. And now we have worked with the city as well. Like I would work with P &G a little while ago and different, different companies, whatever needed our services, we provided it to them.

And like, there were big individuals inside of the company. Imagine, right? I’ll you a quick story of like, if you imagine if you’re the very high tier CEO and you want to go out in an hour and give a meeting presentation, but you still even offer those services, like you can come to us within 30 minutes or whatever you need, we’ll break it down into the data perspective, give you the top three hitters. So that way you can walk into the room in an hour with full confidence. You don’t have to tangle with millions of rows of data.

which is giving you the results what you need to step into the room and talk about.

Dylan Silver (08:30)

I want to ask you about your niche data, right, as it relates to consulting, right? I think people can have consulting from many different areas, right, but when it comes to data, oftentimes people are sitting on lots of information and not certain, you know, how to utilize it and how to capitalize it. At what point would you say, Rondir, it’s critical to understand your data? If you’re looking at a startup business, do you need to know the data from day one or is it when you reach a certain number of

Gross revenue,

RanDhir (08:59)

Completely depends. So if you’re a brand new business, need to know more than knowing your data because you’re brand new, need to know your competitors data. We’re going to provide you with those insights. We help people like, these are what your competitors are doing. And you want to pick up the good sides and eliminate the bad side. So your probability of failing automatically decreased by 50%. And you need to actually start revolving into your data.

From day one, need to A, is collect the data. If you’re not collecting any data, you’re already putting yourself on a chance to failure. We’ve seen a lot of CEOs, and they just want to do everything by themselves, and they want to track the data, they want to read the data, and they’re like, there’s so many AI tools, we’ll just shove it in and we’ll get the results back. By all means, you can definitely do that. But again, it’s not going to give you…

what you can do better, it’s only going to give you what you’re doing. That’s why the biggest difference between a consultancy and a chatbot or anything that comes in, like they’re never going to come and tell you what you need to do. They’re only going to tell you what you’re doing. And for that, you’re going to go crazy filling up the data by yourself manually for so many hours.

Dylan Silver (10:12)

I ⁓ you talked about competitor data, which is an interesting point, right? Oftentimes, we think about data and we’re focused on what we’re doing. But if we take Zoom out a little bit and we see the playing field, studying the competition, understanding competitors’ data is as beneficial, if not more in many cases, right?

RanDhir (10:30)

Guaranteed.

Guaranteed, you’re coming.

Dylan Silver (10:33)

So what’s that process like

for them?

RanDhir (11:18)

So, with our best thing, the new client that we just signed up for, Ogungrin, for their market research to like, let’s say for example, anywhere their competitors are like, I would say for water softener, Colligan is one of the biggest players of that. But a water softener game is like how solar was in 2022 or 2021. Everyone kind of needed it, but it wasn’t completely aware about it. And people who are in 2025 are too late into it.

Same thing with the water softener, it’s pretty new. People need it, but they don’t really know if they need it. And the same thing, we’re helping them with all the market research. And if Collegens already present heavily in an area, we do not enter this area because Collegens heavily promoting their product over there. You can succeed, but you’re to be paying a lot more to succeed in that area if there’s high competition. Try to look into another region where Collegens not…

promoting too well or not doing really well. You might want to pick this area so that you can build your market without like any competition. Like a quick example of someone that one of my friends told me is that how does sales work best? I was like, sales work best because of law of averages, you know, three out of 10 is always going to say hi, right? And one out of them is bound to go with you. Like if you’re a good salesman, can, out of 10 people, one is a guarantee sale.

and how better you keep getting the number of sales out of those 10 increase. And imagine if you go to an area already, like if you wanted to sell solar today, you knock on a house, oh, we’re here for solar, we’re here for solar. They’re already not, they’re already already, you can not sell them anything, you can only upsell. Now your probability just decreased massively. But imagine if someone just routed you in an area, hey bro, new houses, brand new construction, this is the area that you should go and hit.

Brand new buyers, all new and energized buyers, like, you know, they paid massive for the houses and stuff. Nobody would mind paying $100 or $200 extra a month because the bills are going crazy with Edison. Knock on those doors. Every potential person who walks out of the potential customer. Your closing rates are high. Your market research, which was given to you as optimal for you, like, hey, this is the place. I’m going to go get a solution.

Dylan Silver (13:36)

Now when folks are looking at competitor data, they’re looking at their own data, they’re trying to maybe pivot or figure out where to go to next. Is there ever a case where it might be advantageous to go to an area where there is an established presence because therefore people may know about the vertical, right? And so they may be comfortable with the idea.

RanDhir (13:57)

You want to do that in the case where you want to see what strategies are working. Like, for example, for a few of our clients, we do go and do market research when they want in-person research. Because we don’t just come and tell you, this is working. We probably have to study it, find it out. Imagine, if one company comes and says their sales are skyrocketing in this area, we want to jump into that area. But wait a minute, let us actually see what is actually working for them.

Right? Because sometimes what happens is like, sometimes like, if you talk about social media and marketing, right, sometimes instead of positive marketing, negative marketing work, you’re like, don’t click on this, don’t click on this, don’t click on this. If you want to make money, people are like, shit, I don’t want to make money. That’s the urgency, right? Sometimes it’s not about what they’re doing. It’s about why they’re doing it and how they’re doing it. Why does way more like the best out of the best billion dollar idea that I

explain anyone is the Netflix with their advertisement billboard taking a huge billboard and just literally putting like like one like 10 letters or something on it or like upside down and that that had nothing to do with the show nothing to do like our way like how they can get it it was just like a quick thing meme where like people who actually watched it would know it but that just generated so much curiosity in people that they’re almost

What are they talking about and everyone who didn’t even watch strangers thing? They know what I’m talking about, right? Like everyone was like, what’s this? What’s this and everyone’s got him getting more curious curiosity increases the talk about it

Dylan Silver (15:29)

Yeah.

RanDhir (16:17)

and the same thing happened with Game of Thrones Right, like if you see that pattern or anything that entire thing depends on data like whoever you think is probability of that’s winning that’s winning dice they kept doing that

until fans got caught on, fans got caught on and then they stopped doing that and then they started collaborating towards the end. Right? Those are the small, small things like, you you want to, it’s about catching people’s attention, creating their curiosity. If you can, if you know how they are doing it, you might as well do it to your business as well. Like biggest Kickstarter, sorry about that.

Dylan Silver (16:54)

No, no, that’s

okay. I was gonna say we are coming up on time here. I know that you’re involved in a number of businesses as a consultant, and also our audience may be curious to reach out to you if they maybe are in SoCal or outside and are looking at consulting services. Where can folks go to maybe get in contact with you or learn a little bit more about the work that you’re involved in?

RanDhir (17:15)

So we have dstconsultancy.com where everyone can go right now since I started it back up to seven months. So we’re still like tweaking up our like website a little bit. So it should be up shortly. And you can personally reach out to me and run here saying on my Instagram handles or we are also on TikTok as well explaining like young entrepreneurs or young people who want to get into analytics field. We have them on from scratch. Cause right now, like I would say like job market stuff.

Right. For all the young folks, like a lot of my friends reached out to me like, Hey, job, actually very tough. I tell them it is. I’m not going to lie, but you have to be so much proactive compared to what you were before. Because if you’re not, you’re not making it that that’s bound to happen. You’re never going to make it through. If you’re not proactive, you have to step up your game. Imagine if you were putting.

You know, like back in 2020, if I was doing that one click easy apply, easy apply on LinkedIn, I would easily click like 500 on them in a day and I would get like 20 replies. Now they don’t exist anymore. You keep on clicking like crazy. Even if you click thousand times, you’re not going to get the response. Now, now the games change. Now you don’t want people, people are not coming to you or the other. You’re not rushing behind them. Now the entire thing is how your portfolio looks like.

Dylan Silver (18:20)

Right.

RanDhir (18:35)

Now that you see the portfolio, this is the guy I want to buy into. Make a good LinkedIn profile for all the young people out there. Make sure you’re like everything out there. You’re putting it out. Like, this is what I’m worth. This is why you want to hire me. If you cannot, there are people who already doing it. Right. And they’re succeeding in it. There are still jobs out there, but are you the right fit or not? They’re never going to know without even talking to you. So how are you going to get that first talk with them?

is through a good presentation of yourself on social media like LinkedIn as the number one for job hunts. And if you’re a young Tik Toker or anything, your profile needs to tell who you really are or what you’re trying to get into.

Dylan Silver (19:15)

Ron Deere, thank you so much for coming on the show here tonight.

RanDhir (19:18)

Anytime,

anytime, anytime. yeah, for any P anyone out there for all the people like follow us and like us. And if you want easy solution, you can always contact us. Thank you.