How Eric Martel Bought an 8-Unit Apartment With Zero Money Down | Seller Financing Strategy
Show summary
Eric Martel shares his journey from a young entrepreneur to a successful real estate investor and mentor. He discusses strategies for passive income, the importance of networking, and insights on market trends and AI integration.
Key takeaways
- Eric bought his first deal at 18, an 8-unit apartment building, with a credit union financing 75-80% and the seller carrying the rest, requiring no money down beyond a $75 loan application fee.
- The 8-unit deal cash flowed about $300-$325 net per month after all expenses, and he sold it years later for roughly 15% more than he paid.
- Before finding that deal he analyzed 400-500 properties from paper MLS binders (no Zillow/Redfin existed at the time) before finding one that cash flowed with 100% financing.
- His first single-family rental purchase in Memphis cost $40,000, plus about $20,000 in renovation, and rented for $750/month.
- MartelTurnkey grew organically from friends and family asking to invest alongside him (private lending, joint ventures) and later asking to buy finished turnkey rentals; over about 10 years the company did over 1,000 single-family rental transactions in Midwest markets like Memphis, Cleveland, St. Louis and parts of Indiana.
- He used Census Bureau and Bureau of Labor Statistics data to identify the Midwest as the best region for cash-flowing rental properties after a California apartment deal didn't pencil out (would have required 50% down just to break even).
- He lost significant money in stock options during the dot-com crash despite thinking he was diversified across 100 stocks through a money manager, and now warns that today's AI investment enthusiasm feels similar in euphoria to the dot-com era, though on a much larger scale.
- His advice on risk management: real hard assets like real estate that cash flow are better diversification than gold (which pays no income) because real estate also allows leverage, e.g., putting down $20,000-$40,000 to control a property worth five times that.
About the guest
Eric Martel is the founder of MartelTurnkey. He started investing in real estate at 18 with an 8-unit apartment building bought with no money down, later built a portfolio of single-family rentals in Memphis and Cleveland, and grew MartelTurnkey into a turnkey rental provider that has done over 1,000 single-family rental transactions in Midwest markets. He also runs a coaching program and a real estate investment fund for apartment building investing.
Listen to the audio
“So credit union was providing like 75 or 80 percent and then I got seller financing for the rest. when you include all that, it was still cash flowing like $300, $325, I think a month net cash flow after everything was paid.”
Eric Martel
“You didn't have nobody kind of giving you that that's right encouragement, that belief.”
Meghan Escobar
“A lot of people enjoy the success but not the journey to get there. It takes a lot of work.”
Eric Martel
“Keeping cash as an investment... that because now you're affected by inflation. You don't get any returns from the bank.”
Eric Martel
Questions answered in this episode
How did Eric Martel buy his first 8-unit apartment with no money down?
At 18, with guidance from a mentor, he found a deal after analyzing 400-500 MLS listings. A credit union financed 75-80% of the purchase and the seller carried the remaining balance through seller financing, so he only had to pay a $75 loan application fee out of pocket.
What cash flow did the zero-down 8-unit deal produce?
After the credit union loan and seller financing payments, the property still net cash flowed about $300 to $325 per month. He later sold it for about 15% more than he paid.
Why does Eric Martel invest in the Midwest instead of California?
He found that a California apartment deal would have required putting 50% down just to break even, which wasn't worth the return. He used Census Bureau and Bureau of Labor Statistics data to identify the Midwest, including Memphis, Cleveland, St. Louis, and parts of Indiana, as better markets for cash-flowing rental properties.
How did MartelTurnkey's business grow?
It started as Eric building his own single-family rental portfolio. Friends and family got interested after seeing his results, first investing as private lenders or joint venture partners, then asking to buy finished rental properties outright, which led to the turnkey model. Over about 10 years the company completed more than 1,000 single-family rental transactions.
What investment lesson does Eric Martel draw from the dot-com crash?
He lost a lot of money in stock options during the dot-com crash despite believing he was diversified across roughly 100 stocks through a money manager, because being spread across many stocks in one asset class (the stock market) isn't true diversification. He says real diversification means holding other asset types like real estate, which can cash flow and be leveraged, unlike gold.
What role did a mentor play in Eric Martel's start in real estate?
At 18 he met a real estate investor mentor through a friend who told him to find a deal and not worry about financing. The mentor kept pushing him to keep searching for a cash-flowing deal with 100% financing even when a realtor insisted such deals didn't exist, and Eric says without that encouragement he probably would have given up.
Resources and links
- FlipSystem’s Website
- Martel Turnkey’s Website
- Eric Martel on Youtube
- Eric Martel on Facebook
- Eric Martel on Instagram
- Eric Martel on Tiktok
- Eric Martel on LinkedIn
- Stop Trading Your Time for Money on Amazon
- Eric Martel’s Email Address: eric@martelturnkey.com
Full transcript
Eric Martel (00:00)
so I got the deal and then the seller was giving me the rest of the money. So credit union was providing like 75 or 80 percent and then I got seller financing for the rest. when you include all that, it was still cash flowing like $300, $325, I think a month net cash flow after everything was paid. so that was pretty successful, and then I ended up selling it like a few years later.
for a little bit of a profit. I think it was like fifteen percent more than what I paid for. So still not bad
Meghan Escobar (02:02)
Hello, everyone. Welcome back to *Real Estate Pros Podcast*, hosted by Investor Fuel. I am your host, Meghan Escobar, and today I have the pleasure of sitting down with
A gentleman who has been in the game for quite a long time. He’s got tons of experience doing single family, multifamily rentals, investing, consulting. And so he’s here to share with you guys some insight on his journey and the way that he’s built his business. So hopefully it can help you in your journey as well. With that, without further ado, Eric Martel with MartelTurnkey. Welcome to the show. Happy to have you.
Eric Martel (02:38)
thank you for having me.
Meghan Escobar (02:39)
Absolutely. And so diving in here for someone who might not recognize the name of, who is Eric Martel, what is MartelTurnkey, give us a thirty thousand foot view of what your focus is these days and what markets you’re operating in.
Eric Martel (02:55)
So yeah, so MartelTurnkey started really as I didn’t intend to get into this business of the MartelTurnkey business. I really started to I just was interested in building my own portfolio of single family rentals. And so and I got into this and then I started telling my friends, family and friends and said, hey, I mean, so what are you guys doing? I’m always
I’m a entrepreneur at heart, so I’ve been doing all kinds of different businesses. And when I started investing, I guess I was not talking too much about what I was doing. and my friends were asking me, like, what are you guys doing now? And stuff like that. I buy single family rentals. And that’s interesting. Okay. where do you do that? It’s like, well in Memphis and Cleveland and what? Like why? Like what so
That’s exactly the reaction that I got it. so that’s it. And then when I told them that I bought the my first property I was here I bought in Memphis was like forty thousand dollars and I put like twenty thousand dollars in it in terms of renovation. I was able to rent it for like seven fifty and it was like you could see in their face like they were seriously
perturbed by what I was saying. It’s like a house forty I lived in California at the time. So telling someone that you bought a house for $40,000 is like my garage is worth $200,000. So I don’t know what you bought or what you think you bought and all that kind of stuff. So but they came around at that one point and then many of them invested with me.
As either as a private money lender or we did joint ventures together because they saw that I started building a track record. And from there, that’s when people were asking me, Well, can I start buying the finished product? Like once you have it completed and there’s a tenant in place, can I can I buy it from you? And that’s really when we started thinking, maybe we can do like turnkey.
single family rentals and then that so we did that for about 10 years, almost 10 years. And so that worked out very well. At one some months like we did like over 50 single family rental transactions. and like yeah we’ve done over like a thousand a thousand single family rentals in these markets in the Midwest. so I had a big organization and but then I got also a lot of
individual now that were asking me and say, Well, can I can you show me how to do this? How to do the buy the distress property and all that. So that’s when we started a coaching program and helped people to do that. And then other people were saying well I want to buy apartment buildings. so okay, well then we build a real estate investment fund to do this to help people kind of invest with us on
apartment buildings. so a lot of these companies, a lot of these things that I have kind of built was in response to my investors, my clients, that they asked me to do something. They were they were inquisitive about something, some problems that they had. And I said, okay, well, I’ll help you if I build this, are you gonna join? And yeah, so they did.
Meghan Escobar (06:40)
That’s awesome. And so you’ve had quite the journey. And one thing that really stuck out to me, Eric, when we were talking before we got on here was your journey to that success, right? Like not many people, especially at the age of nine, know, what they want or what their vision is or what their passion is. And you mentioned that just at nine years old, you knew you were going to be an entrepreneur.
Probably not, exactly what avenue or where you would land, but at the young age of eighteen, you started your real estate journey, getting yourself an eight unit without putting any money down. That is very impressive. And I think something we need to highlight here. Do you mind talking about that journey?
Eric Martel (07:23)
Sure. I mean I knew like you mentioned, like nine years old, I probably and I was asking very inquisitive about money and finance and all of that. I was reading. I was very curious about the stock market and I was asking my parents about that. and when I went in high school I actually hung out with a teacher and we started an investment club.
And we talked to an investment broker and we had a an account and we I traded on the stock market. and that was we learned a lot about reading financial statement and all that kind of stuff and how the market worked. fast forward to 18 years old, I was at university, started university, and I met someone through a friend that was a real estate investor.
And so I said, so I was really asking a lot of questions about real estate investing and all of that. And he became he agreed to be my mentor. and so yeah, so he said, Okay, well, this is what you’re looking for, this is the kind of the kind of properties you want to buy, blah. And so in those days there was no there was no Redfin, there was no Zillow. So it was like it was MLS on a computer at the office.
And binders of properties. So one sheet per property. So and I started looking at all these properties, these listings and et cetera. And I probably analyzed, like four or five hundred properties before I was able to find a property that actually with cash flow with a hundred percent financing. So I had to think of a hundred percent financing because
I don’t I didn’t have money. I was a university student. my parents were not rich. secretly I thought really my mentor would actually invest in the in the property. I really say because he kept telling me said so don’t worry about the money, just like find the deal, and we’ll worry about the money later. And that that’s why I thought, okay, yeah, he’s gonna probably invest in the in the deal. So by him being very evasive about the
how we’re gonna get the money actually help me move forward. But analyze a lot of a lot of deals talking to the imagine you’re 18 year old and you’re talking to your 40 year old real estate broker and trying to push him to s give you more deals that these deals are not working. He’s trying to convince you that Eric these deals don’t exist. What you’re looking for doesn’t exist every time. And then
Eventually he realized after a few months of those that he’s he said, Okay, here you go. He just gave me like four binders full of MLS listing. It said, You go at it, you have the whole weekend, and then you tell me what you if you find anything in there. So I found a few deals that actually worked. And so that’s when I went to so then I talked start talking to then
The realtor with the seller started negotiating a little bit and see how we can do the financing. So I was looking. So my mentor obviously chipped in through all of this and said, ask for seller financing, blah. And so I ended up buying an eight-unit apartment building where I got like a money from a credit union. I remember writing the check still for like I think it was like $75.
for the application.
Meghan Escobar (10:26)
Yeah.
Eric Martel (10:27)
I said, well this better works because I only have a hundred and twenty five dollars in a bank.
Meghan Escobar (10:31)
God. my God. So
Eric Martel (10:35)
So
so yeah, so I got the deal and then the seller was giving me the rest of the money. So credit union was providing like 75 or 80 percent and then the I got seller financing for the rest. And then when you include all that, it was still cash flowing like $300, $325, I think a month net cash flow after everything was paid. so yeah, so that was pretty successful, and then I ended up selling it like a few years later.
for a little bit of a profit. I think it was like fifteen percent more than what I paid for. So still not bad and
Meghan Escobar (11:08)
Right. Well, you only you didn’t have to put any money down outside of a seventy five dollar application fee.
Eric Martel (11:14)
Infinite returns almost.
Meghan Escobar (11:16)
Yeah, that’s amazing. And I feel very inspiring for those that might question how they can get in the game without having, capital or a mentor.
Eric Martel (11:26)
Yeah, exactly. Having a mentor really was helpful because yeah, imagine again, like, I was talking to this forty year old realtor that has experience. Right. Here I am, I just I don’t know anything. I’m eighteen years old, I’m insecure and
Meghan Escobar (11:40)
Yeah.
Eric Martel (11:42)
I had the hormones, like this
Meghan Escobar (11:45)
yeah.
Eric Martel (11:46)
and all that kind of stuff. The energy, but really not the knowledge and
So it takes a lot of the mentor really helped me kind of say, No, just he just sat tell kept telling me, said no, keep looking. it’s there’s some out there. And so he helped me navigate and stay focused and that’s how
Meghan Escobar (12:02)
Think, Eric, that if you didn’t have a mentor, it’s somebody kind of pushing you to keep to keep going, because you mentioned there were a few months there that had gone by and you kept reaching out to this realtor and he’s like, dude, like there’s no deals that you’re looking for. Like it’s non-existent. Do you think that if you didn’t have a mentor kind of pushing you that you would have given up?
Eric Martel (12:23)
probably. Yeah.
Meghan Escobar (12:24)
Yeah.
Eric Martel (12:26)
Probably because I don’t I wouldn’t I would have assumed that there was no deals like that I was looking for. So
Meghan Escobar (12:31)
You didn’t have nobody kind of giving you that that’s right encouragement, that belief. Yeah. Wow. Great.
Eric Martel (12:37)
I know that this guy was a real deal because he invested in real estate. Yeah. And he had built an apartment building. He was building a shopping center, a nursing home, and all that kind of stuff. And he was a community college teacher. Like he was not he wasn’t he was just a commu a regular person. He was not even teaching finance or anything like that. He was just regul I think he was teaching geography.
Meghan Escobar (13:00)
Interesting.
Eric Martel (13:02)
And he was just
But every day, he was very consistent, very disciplined, and every day he would, work towards what am I doing today with real estate?
Meghan Escobar (13:11)
So you found somebody who was already in the game, who knew the knew the ins and outs, the ups and downs and was able to give you this information as a young adult, in college and looking for a way to financial freedom and success.
Eric Martel (13:27)
Yeah. So that really helped me. Otherwise, yeah, I would have given up.
Meghan Escobar (13:30)
Yeah. Thank you for sharing that. I truly believe this is the stuff that people don’t talk about enough. You mentioned that you are, on the social media platforms, but I’m sure a lot of that is talking about your current success and what you’re currently doing. But there’s not really much out there that, talks about, well, what did it take for you to get there, Eric? yeah, exactly.
Eric Martel (13:50)
Yeah, a lot of people enjoy the success but not the journey to get there. It
Meghan Escobar (13:54)
Yeah.
Eric Martel (13:54)
takes a lot of work.
Meghan Escobar (13:55)
Yeah. And would you say that it’s worth it?
Eric Martel (13:58)
Absolutely. I mean all the all the different ventures I was involved in over the years and yeah, I’m in I’m enjoying my I enjoy my life for sure. Like looking and even looking back, it’s just it’s been a phenomenal journey. And it’s not over and just
Meghan Escobar (14:15)
You feel like you’re just getting started on a new venture?
Eric Martel (14:18)
Yeah, always I’m always looking for some something new to get involved. The component the time component is something that’s very important to me. because I’m already involved as you can tell, like for in different kind of things already that are moving forward. So for me now adding another I’m looking at you at buying a business right now. But so right now I’m thinking, well, if I buy this business, like I don’t like
This is how much time I have to dedicate to this. So I need, so I have like support. So I say I’m gonna bring this person in to do this. I’m gonna so I’m I build a team to so to minimize my time and to build a business and to work on the business. And I would just kind of like man manage the manage the business.
Meghan Escobar (15:00)
Perfect. And so talk to us a little bit about what that next big goal is for Eric Martel and MartelTurnkey and the consulting that you have going on.
Eric Martel (15:51)
Mm-hmm.
Well, I think real estate, I mean, real estate is not gonna go away. I think things are shifting a little bit right now. People are insecure about their jobs, insecure about the economy and all of that. so the thing is just completely erratic. We never know what’s gonna happen next week. If there’s gonna be tariffs here, tariffs there, or if it’s gonna stop trading with some countries and whatnot. So
That’s the that is not good for investing in general. So typically what people want to do is kind of like go back into savings into cash and all of that. But cash is not safe either. And cash is an investment decision. So people think no, I’m not gonna invest, I’m just gonna keep everything cash in the bank and I’m gonna wait. That’s an investment decision.
Keeping cash as an invent. So that because now you’re affected by inflation. You don’t get any returns from the bank. Maybe you get like three or four, three or four percent interest on some bank accounts now. But really, that’s you’re missing some opportunities potentially. If you leave money in the stock market too, stock market has been doing great. it might you want to rebalance your portfolio, your investment across.
Other assets, especially if you think that the stock market is in a bubble territory and it might go back and it might kind of like yeah, go down a little bit or crash completely. I mean, these there’s a number of different possibilities that could happen. And you want to protect yourself for that. And so the way that an intelligent investor would deal with that is to really mitigate the risk and say, well.
yeah, maybe AI but it maybe the stock market is going to continue to go up. That’s fine. I don’t want to leave the stock market. But what if the stock market goes down? I don’t want to lose everything. Trust me. so I want to be able to diversify. Diversifying the stock market is not diversification. So you want to go into other types of asset. It could be it could be gold, it could be silver, it could be real estate. So I like I like hard assets, definitely.
And if you have an asset like real estate that’s cash flowing, well that’s to me that’s better than gold doesn’t pay you any kind of rent or anything like that. So I can
Meghan Escobar (17:55)
It’s face value.
Eric Martel (17:57)
it’s just face value and then you can use lever you can’t use leverage on gold. I can’t put twenty percent down, I can’t put twenty thousand dollars on gold and get a hundred thousand dollars worth of gold. Right. But I can
do that with real estate. I can buy a property, put like $20 or $40,000 and get a property for, five times that. so that leverage is pretty important, especially if that mitigate risk that also maximizes your returns, that allows you to because everything is maximized. Now the appreciation is on the full amount of the property, not just the amount I invested.
So that’s and then the rent and et cetera. So yeah. Real estate is not going anywhere. No, that uncertainty is also causing people to not being able to buy a house, a single, buy a house for themselves, especially in the markets that I’m in. I’m in the Midwest. So the real estate market for people that are going to be owner occupied, that’s really gone down significantly. So, but these people, where do they live?
They live in our houses.
Meghan Escobar (18:57)
Yeah.
Eric Martel (18:57)
They rent our houses. That’s what they do. so that’s good for us and that’s good for yeah, for the rental market.
Meghan Escobar (19:04)
That’s right. Absolutely. And I wanna run back a little bit here because you mentioned something and it reminded me of what we talked about prior to getting in here. diversification. And when you talked when you mentioned you want to diversify and you kind of made a face and you said, trust me. And
the reason I’m bringing that back is because you told me an experience that you had gone through back in the crash where you had majority of your assets locked up in the stock market and lost a ton of money. So you wanna kind of explain
Eric Martel (19:36)
Absolutely. I mean I’m I love the stock market. But this is it’s great. it’s very liquid. You want the money, you sell, you pick it out. I like the I like options. I did a lot of the options and so I like that. This is one way where you can kind of like it’s kind of like the leverage is you can maximize with a small amount of money, you can kind of like put a bigger bet on a stock.
So love the options, love any kind of leverage, mechanical leverage or in investment leverage like that, definitely like that. So but yeah, I mean I was trying actually to diversify into real estate. I had just moved to in 2000 I moved to California from Canada. And so I said I was trying to ma to buy apart an apartment building. And so I had
I had a lot of money and then I was looking at the numbers and then it’s just like the numbers didn’t make sense. like I had to put like fifty percent down in order for it to break even. And so that’s not a good return when you have to put like, a couple of million dollars on something to make zero return. I said, Why would I do that? I’m just gonna buy bonds at like three percent. So like and no risk.
Meghan Escobar (20:43)
Right.
Eric Martel (20:44)
so I didn’t invest in real estate. So I kept my money in the stock market.
in 2000. Things were doing great. I had like a money manager. This is a professional guy that manages the portfolio, invested in probably across like a hundred different stocks. So I thought in my mind I was diversified because things were great. Dot com everything was fantastic. Everybody was talking about the internet and all of that and investing in pet stuff
Pets.com, Webvan and all of that. And we were in the middle of it in California and it was fantastic. It was euphoric, I would say.
Meghan Escobar (21:20)
Yeah I love that word.
Eric Martel (21:22)
Not unlike where we are today. I mean, I see this is why I’m a little bit nervous about what’s going on right now because a lot of the things, a lot of the way people are talking about this, about AI and all of that was is so similar to the dot com, but so much bigger than the dot com. The amount of money that we’re talking about, the number of property, the number of businesses and stuff like that depend on that and the decisions being made and the
infrastructure as well. Yeah. So in those days it was all about fiber optics. They were building the infrastructure they were building was fiber optics. They were spending billions of dollars putting fiber everywhere. And we still haven’t used all that fiber, by the way.
Meghan Escobar (22:04)
yeah, for sure. For sure.
Eric Martel (22:06)
so yeah, a lot of the things that I’m looking at right now, and we’re building these data centers and just like, yeah, I can tell you like five years from now we’re gonna be these are gonna be warehouses for Amazon or something like that. Yeah. so yeah, so basically the dot com happened, the dot com crash happened and I lost a lot of money. I was invested a lot at in I had like stock options, I had all kinds of different options, and so
You make money faster, but you can also lose money a lot faster. Also so that’s kind of like kind of what happens.
Meghan Escobar (22:35)
And during that experience for you, Eric, I mean, what was kind of going through your mind? I mean, were you ready to kind of fully surrender to reinvesting or like I guess I’m curious to know how you overcame that and were able to get your money back?
Eric Martel (22:52)
Yeah, I don’t know. I mean, yeah, people were very surprised how calm I was for losing all that money. But I kind of al I always kind of look forward. I don’t look back very much. So my n my thought was, okay, how do I move from here from where I am where I am? I can’t
Meghan Escobar (23:10)
You can’t go backwards. Yeah.
Eric Martel (23:11)
go
backwards and then so what do I do next? So yeah, so that’s kind of what my thought was. So I started a couple of different businesses. We did we did that. We ended up doing like a gourmet sauce company at one point. We had like a low carb grocery store. We and cons I did a lot of consulting as well and in high tech. So yeah so that’s kind of
what we did at that point. And but a lot of the s I s I was still interested in real estate. And where I was in California didn’t make sense unless you had to drive like hours away, like four hours away to let friends know or something like that. I was not really keen on doing that. So but technology changed. So the iPhone came happened with cameras and you’re able to send videos to people and
DocuSign happened, were you able to sign things electronically? And Redfin happened and Zillow. And I was able to quickly and easily find properties anywhere in the US. And so that’s when things flicked. And I said, Well, I don’t have I’m not stuck in this market. I can now I can go and invest anywhere in the US. And so I downloaded a whole bunch of data from the Census Bureau, the
Bureau of Labor Statistics, and all of that. And I compiled all this information and then say what basically to identify where are the best markets for me to invest in. And the Midwest was for the type of investment I was doing. So I was looking for cash flowing rentals. And basically the Midwest was the best place to invest for cash flowing rental properties. So that’s where I started. Then I kind of looked at the different
metropolitan areas. So Memphis came up at that point. Excuse me. Cleveland came up. St. Louis. it’s a bunch of people like that, some places in Indiana as well. And so yeah, started building relationship in these markets. and bought some properties. The first property as I mentioned I bought in Memphis. $40,000. I always remember.
And then especially the faces of my friends. But yeah, so that cleave and at the same time we started the Cleveland market as well. so we did another property there, but it was not as memorable as the first one. so but yeah, I mean that’s basically what we did when it worked well, then we said, okay, well, instead of buying one house, I’m gonna buy two houses. And then we bought four houses and all of that.
And then scaled up pretty quickly. And that’s when, we started kind of like expanding a little bit, like our friends and family kind of like expanded. We would go into meetups, we would go into we were speaking at I was speaking at conferences and all of that and meetups as well. And that’s when a lot of people were saying, wow, I didn’t know you were a real estate investor, or even the people that I was working with.
I said, I didn’t know you were a real estate investor. I said, yeah, I do this. And so that’s kind of how it grew. Then people were interested in investing in us and so that s kind of snowball after.
Meghan Escobar (26:03)
It’s very interesting once you kinda surrender and allow yourself to say, I’m not a victim here. I’ve gotta I’ve gotta take this and either, give up or I gotta keep moving forward. And I do believe that that’s that is what separates folks who are in it. you gotta stick with it and you gotta roll with the punches and you you’re gonna f you’re gonna fail no matter what.
To get to success, you have to fail. I mean, it’s part of the learning curve. And I think that’s what’s a lot of people are so afraid of is, well, what if I fail? Mm-hmm. Well, you should. Yeah. You’re not gonna succeed at everything you do. Like it’s as simple as, the first time you got on a bike, did you fall? or did you use some training wheels to help you balance, right? It’s like you have to
Eric Martel (26:45)
Yeah, and it’s kind of it’s very interesting. I mean, the entrepreneur journey is, any business, you kind of hit like a an inf an inflection point if things are gonna and you kind of like, okay, well, things don’t w always work out, but do I quit? Is it what’s the inflection point here? Do is it the point where I say, Well, it’s never gonna work? Or is a point that okay, well, I could
I c I can do things differently. I could pivot. I could change the product.
Meghan Escobar (27:11)
What did I learn from that failure? How do I fix it and move forward? Yeah.
Eric Martel (27:16)
So I think sometimes people get stuck in a place where they don’t quit and then they lose a lot of money, or they quit too early because they encounter some problems. And so you’re always gonna have problems in business. There’s just the nature of the beast. Yeah. And but I prefer to I prefer to have these problems than having a full time job and then
not being aware of the problems and then the company decides that what we don’t need you anymore and goodbye. Yeah. Like at least I know what the problems are and I can I can adjust, I can plan, I can pivot, I can make decisions for myself.
Meghan Escobar (27:52)
That’s right. That’s right. Absolutely. And so for you, like I guess I’m curious like what has been the biggest
What has been the biggest benefit for you when it comes to building relationships in this space? We talked a little bit about that. you talked about having a mentor at 18 years old and how that’s, helped you push to your first investment. But throughout your journey, how has it helped you with building relationships and having mentors and growing your network?
Eric Martel (28:18)
Mm-hmm. So I think for yeah, I mean the networking and the people is absolutely critical. And when I approach these individuals or when I do the networking, everywhere that I go, like you have to get out there. I mean it’s so it’s so easy to stay home and do nothing. Well, I know I don’t know about do nothing, but I never always do something, but
It’s so easy to stay home. It’s so comfortable. so you but you have to get out there. And even when you get out there, it’s so comfortable to just sit in your chair and, have your coffee and your sandwich and listen and don’t interact with anybody. You have to you have to break you have to be uncomfortable. You have you have to. This is how it works. Yeah.
And you’re gonna you have to connect, you have to go in front of people and just say hello, shake hands, and really learn about them. I mean, the easiest thing is to if is to basically ask them questions, like and then kind of try to learn about people as much as possible. it makes the conversation a lot easier, because have you don’t have to talk about yourself, you’re just asking questions about them.
And it makes it a lot easier for them. They people, they love answering questions sometimes. And so but I think, yeah. So that’s my thing. And then after that, once you listen to people, learn about people, then it’s really about kind of like how could how can you help them? Can you help them in any way? So that would be kind of like the next thing that I would be focused on once you get there.
Meghan Escobar (29:41)
Yeah. Amazing. I agree. It’s very important. if you want to be become a successful entrepreneur, shaking hands, having conversations is it’s key to success and to, getting you to evolve into the person you want to become. If you’re not the person that you are want to be today, go out and talk to somebody who is right doing the things that you want to do.
Eric Martel (30:02)
Yeah. That’s how that’s how I ended up in these businesses, right? I mean, initially I was just building a portfolio of single family rental for myself. Yeah. Right. And then people who started asking me, or I would talk to people about what I’m doing and all that. And then they say, well, I’d like to invest that. I would like to, would you consider selling some of these properties? Well, I didn’t think about that. I said, okay, well, let’s see how that will work.
they were interested. I was solving a problem for these people. Yeah. And that’s how the that’s how the business got started. And then we built a team around that and scaled that up.
Meghan Escobar (30:36)
Yeah, people don’t know what you do if you’re not having the conversation.
Eric Martel (30:40)
Exactly, yeah.
Meghan Escobar (30:41)
So thank you for sharing that. Yeah.
Eric Martel (30:43)
Yeah, so and it yeah, and I always so I always try to listen to where people are going and see how I can I can help them get there. And that’s always worked out pretty well for me. and that’s why we started the coaching program. And again, people were asking me how to do what we’re doing at MartelTurnkey in terms of buying distressed property, renovating them, renting them out, and selling them. Same thing with multifamily, So
Meghan Escobar (31:06)
Yeah. It’s interesting through the journey, we never see the our own value until somebody looks at you as a mentor or somebody looks at you as, Hey, you can actually help me. And then you have these aha moments where it’s like, we be maybe I am providing a solution for individuals out here that can help them, attain goals and stuff like that. So
Eric Martel (31:26)
Yeah,
exactly. Yeah, I mean, you think like I always had that issue is like I think that whatever I know everybody else knows. So
Meghan Escobar (31:33)
Yeah.
And it’s never that way, is it? No. Yeah. And vice versa. I know one thing that I’ve always learned from my mentors is just always learn. you might be a guru in the industry that you’re in and you may know certain loopholes and things that another might not know. That doesn’t mean you can’t learn something new from somebody in a completely different world.
Eric Martel (31:54)
Yeah, absolutely. Yeah. And even in the same real estate world,
Meghan Escobar (31:58)
Yeah.
Eric Martel (31:58)
I’m still learning things that are happening.
Meghan Escobar (32:01)
Different
perspectives, different eyes, different visions. So yeah, that’s it’s always learn. Never think you’re the smartest person in the room. And if you are, you should walk out of that room.
Eric Martel (32:10)
Yeah. You’re bored, you must be bored.
Meghan Escobar (32:12)
Yeah. Absolutely. Eric, thank you so much. And before we do wrap up, if somebody did want to connect with you, collab with you, learn more about what you’re doing with the coaching and things like that, what would be the best way for them to connect with you? Is it through social media or a phone number or a website?
Eric Martel (32:28)
Yeah, so I the best thing I think is if you if you’re thinking, if any of your audience member are thinking about investing in real estate, feel free. They could just contact me at Eric, E-R-I-C, at martelturnkey.com. And then I’m happy to have a conversation. We can even book like a quick call and I can help them decide kind of like if it is for them. Yep. If it is if they should do the turnkey route, the multifamily route or
I also, and speaking of networking, also if they want to invest in something related, like a self-storage or something like that, or Airbnb. So I do have like a network of people that I can that I can refer them to and whatnot. So if you’re ever thinking of investing in real estate, you should contact me, Eric at martelturnkey.com.
Meghan Escobar (33:15)
Perfect. All right. And we’ll be sure to drop those links down below, guys, so you don’t have to write it down or go back and pause. We’ll have all of that, all of those resources for you right below the session here. So that way you can just click on it and get right to Eric. And before, I apologize, the
Next thing that I wanted to say was thank you for your time. Thank you for sharing your wisdom, your story, and more importantly, your perspective and the way that you are inserting yourself in your business. I truly believe, we do need more people that are in this space doing things the right way. so thank you again for your time and being here and sharing that information with our audience.
Eric Martel (33:54)
My pleasure. It’s a it’s an absolute pleasure to be here.
Meghan Escobar (33:57)
Thank you. And for those of you that are tuning in and listening in, if you got any value from what Eric shared with us today, be sure to hit like and subscribe. We’ve got more conversations coming in with operators just like Eric Martel. So who they’re out here building real businesses with real people in real time. We’ll see you on the next episode.