Minor Subdivisions, Survey Hacking & Modular on Acreage (with Casey Cavell)
Show summary
In this conversation, Casey Cavell shares his journey into real estate, starting from his initial interest in single-family homes to his successful ventures in commercial real estate, particularly self-storage and land investment. He discusses the importance of focus, market dynamics, and the strategies he employs in land development, including subdividing larger parcels into smaller, more desirable lots. Casey also highlights the growing interest in modular homes and affordable housing, providing insights into buyer needs and acquisition strategies. He concludes by offering resources for aspiring investors.
Key takeaways
- Casey Cavell's core land model: buy 50-acre parcels at around $5,000/acre in areas where subdivided 2-10 acre lots sell for about $10,000/acre, then subdivide and sell for roughly double the per-acre purchase price.
- He focuses on minor subdivisions (5-10 lots on 50 acres) rather than major subdivisions (e.g., 200 homes at 3 houses per acre), because minor subdivisions avoid the year-long county/city approval process and heavy survey work.
- "Survey hacking" lets homeowners with 30+ or 50+ acres sell off part of their land while keeping their house and some acreage, useful for owners looking to downsize without fully selling.
- He is placing modular/mobile homes on 2-acre lots and selling land-home packages to first-time homebuyers and VA buyers with favorable financing as an affordable housing play.
- Before buying land sight-unseen (e.g., 65 acres in Arkansas near Fayetteville), he uses local experts: someone to test soil, confirmation of water access, real estate agents to walk the land, and a land improvement specialist to assess buildability.
- Earlier in his career he built a self-storage business over 5-6 years, acquiring four storage facilities plus some apartment complexes, but says the asset class has since become overbuilt by professional investors, which led him to pivot to land.
- His business, the Subdivide Guys, has done 9 deals in the current year, 6 of which came from partners who brought deals to him; he works with partners on funding or execution for subdivide deals.
In this episode
- 02:27Introducing Casey Cavell, land investor in Atlanta
- 02:37From real estate license to commercial real estate
- 04:22The first 18 months: books, podcasts, and hiring a coach
- 05:49Why focus mattered in choosing self-storage
- 06:32Is self-storage recession-proof? Supply and demand realities
- 08:48Land niche: rural parcels near growing cities
- 09:56Survey hacking and affordable housing with modular homes
- 11:08Modular homes: strength, customization, and misconceptions
- 13:26Matching land subdivisions to buyer needs (water, power, sewer)
- 16:05Buying land sight-unseen: using local experts and data
- 18:13Minor vs. major subdivisions and the core business model
About the guest
Casey Cavell is a land investor and consultant based in the greater Atlanta area, running a business he calls the Subdivide Guys. He got his real estate license in college, then moved into commercial real estate in his early 20s, buying four self-storage facilities and some apartment complexes over five to six years. After selling other businesses, he returned to real estate about a year before this episode and moved into land investing, focusing on minor subdivisions, survey hacking deals with landowners, and land-home packages using modular homes.
Listen to the audio
“It's like, you gotta find one thing and just focus on it. If you're a hustler, if you're smart, if you surround yourself with the right people, you can make money in any sort of real estate, no matter the market. You just got to stay focused.”
Casey Cavell
“We're trying to find areas that two acre, five acre, ten acre lots are selling for $10,000 an acre. And we're trying to buy 50 acres that could be subdivided into these properties for $5,000 an acre.”
Casey Cavell
“The first home my wife and I bought, we had no idea, but it was a modular home. We had no idea until we realized, okay, this house was moved here 30 years ago. So these things are strong.”
Casey Cavell
Questions answered in this episode
What is a minor subdivision versus a major subdivision in land investing?
A minor subdivision involves splitting a property into a small number of lots, such as putting 5 to 10 houses on 50 acres, without going through a year-long county or city approval process. A major subdivision, like fitting 200 homes on land at three houses per acre, requires much more survey work and a longer approval process. Casey Cavell focuses on minor subdivisions because they are faster and simpler to execute.
How does Casey Cavell's land subdividing business model work?
He looks for areas where two, five, or ten acre lots are selling for around $10,000 an acre, then buys larger parcels, such as 50 acres, for around $5,000 an acre. He hires a surveyor to subdivide the land into smaller, more desirable lots and sells them for roughly double the per-acre price he paid. The appeal to sellers is avoiding the hassle of hiring a surveyor, clearing land, and selling multiple parcels to multiple buyers over six months to a year.
Do you need to physically inspect land before buying it in a different state?
Casey Cavell says no, he bought 65 acres in Arkansas outside Fayetteville without visiting the property himself. Instead he used three local experts: someone to test the soil, confirmation that water access was available, real estate agents to give opinions and walk the land, and a land improvement specialist to determine where building would be feasible.
What is 'survey hacking' in land investing?
Survey hacking is a strategy Casey Cavell uses with homeowners who own 30-plus or 50-plus acres and eventually want to downsize. He works with them to strategically sell off part of their land while they keep their house and remaining acreage, rather than selling the entire property outright.
Are modular homes a viable strategy for affordable housing on land deals?
Yes, Casey Cavell is currently putting modular and mobile homes on two-acre lots and selling land-home packages to first-time homebuyers and VA buyers with favorable financing. He notes modular homes can be built to suit with custom decks, colors, and appliances, and are strong and affordable, especially when manufacturers build at scale.
What do land buyers in rural areas typically need before building?
It depends on the buyer's intended use. Someone building a homestead may want public water, but if soil is good and wells are common in the area, a well can work instead. Buyers generally need access to power, sewer or septic, and water, and the specific needs differ based on whether they want year-round living or just a recreational property with occasional overnight stays.
Resources and links
Full transcript
Casey Cavell (00:00)
you know, three houses on an acre and put in 200 homes, right? That takes a lot longer process. There’s a lot more work right on the survey side and you know, some of that stuff that needs to happen. So we’re focusing on these smaller properties and really our business model is simple Dylan. It’s, we’re trying to find areas that two acre, five acre, 10 acre lots are selling for 10,000 an acre. And we’re trying to buy 50 acres that could be subdivided into these properties for 5,000 an acre. And the owner
could do that themselves, but a lot of times they don’t want to have to go through the hassle of hiring a surveyor and cleaning off the land and selling five different properties over a six month or year long period to five different people and deal with all of that.
Dylan Silver (00:31)
That’s cool.
Yeah.
Hey folks, welcome back to the show. Today’s guest is a land investor, also consultant in the greater Atlanta area. Please welcome Casey Cavell. Casey, welcome to the show.
Casey Cavell (02:27)
Good to be here, Dylan.
Dylan Silver (02:29)
It’s great to meet you and I always like to start off at the top of the show by asking guests how they got into real estate.
Casey Cavell (02:37)
Yeah, so I originally got my real estate license in college and I quickly realized that selling single family homes in the nights and the weekends wasn’t really for me. I wasn’t against working hard, but I figured there could potentially be a better way. And then I started saying, Hey, all right, maybe I buy some property and rent it out and make a few dollars doing that. So I started researching single family homes and Dylan, I was about to buy three single family homes. And I asked the lady I was going to buy them from. said, why are you selling? She goes, well, I’m getting into commercial.
So I’m like, well, what’s commercial? I’m 20 years old at the time. So she kind of told me what she was doing. I’m like, all right, well, why don’t I just do that? So I started in commercial real estate. I started finding underperforming self-storage facilities, apartment buildings, started sharing other people that ⁓ were a little bit farther along in life and business than I was. My business plan and what I was wanting to do and how I was going to do it, because I had to raise a few dollars. And I did that. And I went out and started marketing and finding and talking to owners of these properties.
Dylan Silver (03:26)
Yeah.
Casey Cavell (03:37)
I kind of have an eye, Dylan, for pieces of real estate that are one thing that can be made so much better. And for the, gosh, better part of five to six years, I bought four different storage facilities, some apartment complexes, and did really well in that in my mid-20s, and just started cutting my teeth in the real estate space.
Dylan Silver (03:55)
I want to ask you about the first 18 months. If you remember your first 18 months in real estate, year and a half, a lot of folks who are listening may be thinking about getting into real estate. That’s a big avatar of people that are in our audience, but also, you know, they may be newer realtors, investors, and they may be either facing growing pains or they may be doing really well. But I’m curious, what was that first year, year and a half like for you?
Casey Cavell (04:22)
Yeah, I started reading books, right? I started reading as much as I possibly could at the time. Podcasts were kind of up and coming at that period. So I would listen to some podcasts and I’m like, okay, who else has already done or is doing what I want to do? And then I hired a coach. His name was Mike. He was out of Indianapolis, drove down there, spent a half a day with him. And he kind of helped me understand like
what I really wanted, where I wanted to go. And he helped me develop a plan and connect me to resources and started teaching me how to market, to find deals and stuff like that. So I really just started surrounding myself with other people that had already had some level of success. And I think the more people I talked to, the more clear I got of what I wanted to do.
Dylan Silver (05:49)
Were you immediately drawn into that storage facility space? Were you looking at other deals as well? Or where was your attention set at, at that
Casey Cavell (05:58)
Yeah, I went to a kind of a three day Academy ⁓ at the time. And it was like, you you lock yourself into a room for three days and you learn it. And really for me, it’s all about focus. So it’s like, you gotta find one thing and just focus on it. If you’re a hustler, if you’re smart, if you surround yourself with the right people, you can make money in any sort of real estate, no matter the market. You just got to stay focused. And I think a lot of people Dylan, they’re doing a bunch of things, but it’s like, what’s the one thing you want to do? So I really stayed.
Dylan Silver (06:21)
Yeah.
Casey Cavell (06:24)
focus on self storage until I fully kind of reached my potential I felt at that time and then exited and then started looking for new things.
Dylan Silver (06:32)
I want to ask you about self storage getting a little bit granular on this ⁓ It does seem to be and correct me if I’m totally misguided in this but it does seem to be one of these few areas of real estate that is almost Recession proof in a way not completely but recession proof to some regard. I do know that people do ⁓ not take out new storage Facilities or they don’t plan on necessarily moving when things are not going well, but at the same point in time
people are always going to be relocating and they’re always gonna, unfortunately with the housing crisis where it’s at, need extra space. Is there any element of that or is it very much significantly affected by the market?
Casey Cavell (07:15)
Well, I think it’s supply and demand as is any business, right? So I think storage, when I got into it, it was good because it was kind of the redheaded stepchild, right? Nobody really looked at it and said, hey, wow, this is amazing, right? And sorry if you’re a redhead and or a stepchild, I love you all. But you know I’m saying? Like it wasn’t something that everybody was super excited about. The professional investors didn’t like go to that asset yet. So I got in early. Now the challenge with storage and the challenge today is
You know, the professional investors have came, they’ve overbuilt, and I think there’s a lot of markets that aren’t nearly as good now because there seems to be a storage facility on every corner. And that’s when I was looking to get back into real estate about a year ago after selling some other businesses. I said, all right, what type of real estate do I want to get into? I reached back out and looked at self storage. I looked at some other things and then I stumbled across land because I felt there was a lot of opportunity there. It was an underserved market and there was a lot of potential.
Dylan Silver (07:48)
Right.
everywhere.
When we talk about land deals, I do think that there’s a tremendous amount of synergy between land in general, I would say, and storage. ⁓ I know a lot of investors in Texas who are looking at all different types of deals now because the market has shifted specifically away from fix and flip. So you’ve got more people looking at storage. You’ve got more people looking at ground up construction, people looking at, how do I partner with builders? And so in the land space, there’s a lot of different
exit strategies. I mentioned a couple of them. Is there one that you focus on in particular?
Casey Cavell (08:48)
Yeah, a lot of mine are finding rural pieces of land an hour or so away from a big city like an Atlanta or a Nashville or a Charlotte that people want to might build on five acres, create a homestead, know, have 10, 15 acres of recreational property and barn and mini and they can go and visit on the weekend. So my niche is finding these counties that are in the path of growth that people want to own five, 10, 20 acre parcels. And I go basically in work and network with other people that own
50 acres and above, talk to them, get to know them, figure out what they’re looking to do, if they’re looking to sell it. I buy it at one price and my goal is I subdivide it and then sell it off for a little bit more than what I bought the entire property for. So that’s my kind of thing is subdivides. Finding a big piece of land, hiring a surveyor, cutting up into smaller parcels and charging typically about double the price per acre that I bought it for.
because those prices, or not those prices, but those properties are more in demand. It’s a lot more people that want five or 10 acres than want 50 acres and can afford it. So that’s kind of it for me. And the other niche, there’s a lot of people out there that own homes on 30 plus, 50 plus acres. And eventually they need to downsize, they eventually need to sell.
Dylan Silver (09:49)
you
Right.
Casey Cavell (09:56)
So I’ve done a lot of deals this year where I work with homeowners and I help them strategically sell off some of their land. Maybe they keep some of their house, they sell some of their land. And it’s a strategy called survey hacking. So we’ve done a lot of those type of deals this year. So I see a lot of opportunities there. And the last one Dylan is just affordable housing. We’re doing some properties right now where we got some two acre lots and we’re putting ⁓ modular homes, mobile homes on there brand new and giving people that are first time homebuyer or
Dylan Silver (10:13)
Yeah, big.
Casey Cavell (10:25)
VA an opportunity to own these homes with pretty favorable financing. So those are the three niches that I’ve gone after and done really well on.
Dylan Silver (11:08)
There’s a couple questions and a couple ways that I could follow up with that. I’m a big, big fan. I feel like I was an early fan of Modular Homes. I’ve now had many guests on this podcast. There’s niches within Modular. You’ve got Disaster Resilient, which is becoming more and more, I would say, popular. used to be Fringe, but then you had so many unfortunate things happen. know, California fires. Years ago, you had Maui fires. In Texas, unfortunately, recently we had
Casey Cavell (11:17)
Mm-hmm.
Dylan Silver (11:37)
the floods that were in Kerrville that were disastrous and tragic in so many ways. And I think when people think about modular, oftentimes there’s that connotation of mobile, but modular in many ways is stronger than stick built and is also ⁓ customizable. People think it’s like one size fits all, but there’s so many different ways you can go with it.
Casey Cavell (12:01)
Yeah, I mean, we’re putting a house on two acres right now in South Carolina and it’s kind of a build the suit or order to suit. They’re telling me the kind of deck they want. They’re telling me the colors they want. They’re telling me the appliances they want. So you’re right. And if you walked into this home, you would know the difference. The first home my wife and I bought, we had no idea, but it was a modular home. We had no idea until we realized, ⁓ okay, this is house was moved here 30 years ago. So these things are strong. They’re nice.
and they’re affordable. And right now, I it costs a lot of money to build. And when companies and these manufacturers can do these things at scale, you can probably get a pretty good deal on these things. And the people that living in them are really happy.
Dylan Silver (12:44)
want to pivot and ask you about the subdivision of the parcels of land, right? So these are rural areas. I’m imagining that you have to focus not just on acquiring the land, but also on having a buyer’s list. Once probably you get to a certain point, you kind of know, okay, well, this is the buy box of these buyers. I can go back to these people. I know that they’re looking for deals. It’s not like you can find subdivisions all over the place. Is there… ⁓
a different attitude for each buyer generally. Are some of them saying, hey, I need plumbing that’s already on site, or I need nearby, I don’t want to have to trench super far. I don’t know, but I think you generally get the gist of the question here.
Casey Cavell (13:26)
I
do, yeah, I mean, it really depends on who’s the buyer that’s gonna buy the land you’re buying and what are they gonna use it for. If they’re gonna build their own homestead, they might want public water, but as long as the soil is good and you can put a well on there and wells are typical in that area, you can do that. You can put sewer as long as it has power. So it really depends on what is somebody gonna need if they wanna build a really nice barnamium and use the land for recreational purchases.
purposes, but maybe stay there overnight. If they want to live there, what are they going to need? They’re going to need power, sewer, water, and you can have access to that stuff. yeah. ⁓
Dylan Silver (14:03)
You know, when we talk about land deals, ⁓ storage, ⁓ subdividing the land, but then also modular, these are three separate strategies, right? Is there, I would say, a different way that you’re going into each acquisition, looking at it through one lens in particular, and is it a different formula? You don’t have to necessarily give this goal away, but maybe some of it.
Casey Cavell (14:28)
Yeah.
Dylan Silver (14:29)
⁓ Or is it hey, I have to find the buyer I have to understand Hey, what’s the exit strategy look like and then I’m gonna reverse engineer what to offer for the the land
Casey Cavell (14:40)
Yeah, we’re really not getting into the self-storage stuff anymore. We’re not really looking for land to put self-storage on. mean, our niche is really creating pieces of land that people either want to build on and or we put a modular home on and we sell the land with a home. So a land home package or just a piece of land that somebody could build on. So that’s really it for us. So when we’re looking at potential properties, there’s a couple of strategies. It’s okay. Number one, can we subdivide it? Number two, into how many parcels?
Number three, okay, if we’re gonna sell those parcels, are we selling them just as land to somebody that’s gonna wanna build their dream house? Or lastly, are we going to put a modular home on there and sell the land with the home? So that’s really it.
Dylan Silver (16:05)
When we talk about land acquisition, I come from a background of distressed wholesale before I was a licensed realtor. There’s serious emotional attachment tied to ⁓ physical property where people are living. I’ve noticed when I’ve done land deals that there is less, but it’s also an entirely different space, right? One of the things that I’ve noticed is I don’t necessarily have to go and myself put boots on the ground and inspect the land.
But I’m curious what your process is like. Are you active outside of the Atlanta area? Is the process the same wherever you go?
Casey Cavell (16:40)
Yeah, I we just bought 65 acres yesterday in Arkansas outside of Fayetteville. So, 65 acres, we can divide that property eight different ways and have eight, you know, anywhere between five to 15 acre kind of home sites, homesteads. And, you know, I didn’t go to that property before I bought it, but, you know, I had three experts in the area, one tested the soil. I got made, I made sure I could get water. I had a couple of real estate agents give me their opinions, walk the land. had a land improvement specialist kind of figure out, okay.
Could we build, if so where? So yeah, I mean, every property is different. Every area is different. We’re doing a lot in the Southeast because it feels like a lot of people are moving this way. But really, I mean, you can do this wherever people want to move, wherever people want to go, you can find land, subdivide it and sell it off. You just gotta make sure that there’s people that are buying these types of properties in the area. So we have a way to really search out and find what the areas people are buying in based on, you know.
Dylan Silver (17:35)
Yeah.
Casey Cavell (17:37)
previous sales and current listed or sold and all that kind of stuff. that’s really kind of where we’re looking.
Dylan Silver (17:44)
I want to ask you another granular question and again maybe don’t give away all of the gold because this is I think a question that a lot of folks who are looking at land probably have for themselves. Are builders, know building out subdivisions, are they looking for on-market land deals, ⁓ whatever that may be listed, or are they looking for know pocket listings off-market, something where they’re the first person to offer on, or is it a mix of everything?
Casey Cavell (18:13)
So there’s a difference between major subdivisions and minor subdivisions. And we probably don’t have enough time to cover that, but we do a lot of minor subdivisions where we’re not having to go in there and go through a year long process with the county or the city and get approved for all kinds of different things. And ultimately we’re trying to put maybe five houses on 50 acres, maybe 10 houses on 50 acres. Then you got the major subdivisions, which is somebody might want to put.
Dylan Silver (18:34)
Got it.
Casey Cavell (18:38)
you know, three houses on an acre and put in 200 homes, right? That takes a lot longer process. There’s a lot more work right on the survey side and you know, some of that stuff that needs to happen. So we’re focusing on these smaller properties and really our business model is simple Dylan. It’s, we’re trying to find areas that two acre, five acre, 10 acre lots are selling for 10,000 an acre. And we’re trying to buy 50 acres that could be subdivided into these properties for 5,000 an acre. And the owner
could do that themselves, but a lot of times they don’t want to have to go through the hassle of hiring a surveyor and cleaning off the land and selling five different properties over a six month or year long period to five different people and deal with all of that.
Dylan Silver (19:10)
That’s cool.
Yeah.
Casey Cavell (19:19)
So we’re kind of the simple solution for owners that either want a quick close, all cash, and or just want somebody to kind of take their land because we’re taking care of their land and we’re actually creating really nice properties for other people to own and use and enjoy. And a lot of these owners kind of are good with that.
Dylan Silver (19:36)
I’ve got so many questions. We’ll have to talk after the podcast about land acquisition. But Casey, where can folks go if maybe they’re in the greater Atlanta area or maybe they’re there anywhere and they’d like your feedback on either a deal that they have or they’d like to reach out to you.
Casey Cavell (19:50)
Sure, yeah, just go to thesubdivideguys.com, thesubdivideguys.com. You can go on there. And I’ve done, I think, let’s see, we’re on deal number nine this year, and six of them have been deals that partners have brought us. And I kind of work with people to really show them what type of deals we look for, what are the key things that we need to have in order for us to consider whether it’s.
partnering or funding or you rolling up our sleeves and getting into it because there’s a lot so if you haven’t done a subdo ideal Reach out to us happy to get to know you and share any resources and tools we have so just go to thesubdivideguys.com
Dylan Silver (20:26)
Casey, thank you so much for coming on the show here today.
Casey Cavell (20:29)
Thanks, Dylan.