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Real Estate Pros · September 9, 2026 · 43 min listen

Real Estate Leads: Why Buying Only 3 Leads Is Killing Your Deal Flow

Show summary

In this episode, Cody Morris, CEO of Leadzolo, shares insights into the real estate lead generation industry, focusing on quality, niche marketing, and building strong client relationships. Discover how targeted strategies and authentic communication can elevate your real estate investing business.

Key takeaways

  • Treat lead generation like a sample size problem: Leadzolo's data shows deals typically close at a rate of 1 in 12 to 1 in 15 leads, and in the worst case 1 in 25 to 1 in 30 for good operators, so buying 1-2 leads tells you nothing.
  • Leadzolo's deposit matching offer gives $500 house money on a $2,500 spend and $1,000 on a $5,000 spend, designed to push buyers into a real test size rather than a one-off gamble.
  • Leadzolo offers leads four different ways, at the county, state, or nationwide level, through a bid system (agreed price, round robin placement) or a self-serve marketplace where you can fund an account and start buying leads in minutes.
  • Niching down on one buyer type (real estate investors) rather than selling leads to everyone forced the company to improve lead quality and pioneer offers like deposit matching.
  • Before investing in any new marketing channel, set a budget, a time frame, and a target lead volume up front, and know your law-of-averages math (how many conversations and offers it takes to get a deal) before judging results.
  • Cody Morris rebuilt his career after being let go from a consulting business over an 8-minute Zoom call; four weeks later he had started his own business and within roughly a month had 4x'd his prior income.
  • In networking and client relationships, lead by figuring out what the other person wants and whether you can realistically help them, rather than thinking about what they can do for you.

In this episode

  1. 00:00The "Leadzolo slot machine": why buying 1-2 leads fails
  2. 02:12Intro: Cody Morris, CEO of Leadzolo
  3. 03:05What Leadzolo does: pay-per-lead for real estate investors, nationwide
  4. 03:53Origin story: Kyle, Drew, and the "get clients, sell leads" index card
  5. 07:38Why niching down made the product better
  6. 09:07Building the deposit matching offer and wallet system
  7. 15:41Cody's pivotal career moment: fired over an 8-minute Zoom call
  8. 21:37What's next: affiliate relationships and partnerships
  9. 23:13Building real relationships and networking philosophy
  10. 28:31How to connect with Cody and Leadzolo

About the guest

Cody Morris is CEO of Leadzolo, a pay-per-lead company that works with real estate investors nationwide. He joined Leadzolo in 2024 as COO (now CEO) after a background in sales and building sales teams, including several years running a consulting business he built after leaving a prior role.

Listen to the audio

“Why are we letting people play the Leadzolo slot machine? Because people were buying like one to two leads. They were like putting two hundred and fifty dollars on, and they're like, Okay, I'm gonna hit it big.”

Cody Morris

“If your marketing speaks to everyone, it really speaks to no one.”

Cody Morris

“You're stopping three feet from gold.”

Cody Morris

“You can have everything that you want in life if you're willing to help other people get what they want first.”

Cody Morris
real estate leadspay-per-leadlead generationLeadzoloniche marketingwholesalingsales strategyclient retentionnetworkingentrepreneurship

Questions answered in this episode

How many leads should I buy before judging if a lead source works?

Cody Morris says you need a real sample size, not 1-2 leads. Leadzolo's internal numbers show investors typically get a deal every 1 in 12 to 1 in 15 leads, and in the worst case, good operators with a solid sales process close at a rate of 1 in 25 to 1 in 30. Buying only a few leads and quitting because you didn't get a deal is like playing a slot machine.

What is Leadzolo's deposit matching offer?

If you spend $2,500, Leadzolo gives you $500 in house money; if you spend $5,000, they give you $1,000. It was created to push buyers toward a meaningful sample size instead of testing with just a couple hundred dollars, and Cody says it improved both sales and client retention.

What are the different ways to buy leads from Leadzolo?

Cody mentions four ways to get leads, including buying off a marketplace (create an account, fund it, and purchase leads in minutes) and a bid system where you agree on a price and get placed in a round robin. People can work at the county, state, or nationwide level.

Why did Leadzolo focus specifically on real estate investors instead of selling leads to everyone?

Cody says niching down makes the product better because it forces you to figure out exactly what the best lead looks like for one specific buyer. He notes that marketing that speaks to everyone really speaks to no one, and focusing on real estate investors for four and a half years let Leadzolo innovate and pioneer offers like deposit matching.

What is Leadzolo focused on right now?

Cody says the company is focused on building new affiliate relationships and partnerships with people who lead communities serving the same real estate investor audience, with the goal of helping investors close more deals and get motivated seller leads.

Resources and links

Full transcript

Cody Morris (00:00)

And so we talked about it internally. We were like, why are we letting people play the Leadzolo slot machine? Because people were buying like one to two leads. They were like putting two hundred and fifty dollars on, and they’re like, Okay, I’m gonna hit it big. And I was like, guys, we can’t do this. When you’re when you’re looking at a new marketing channel, you should be thinking about sample size. You have to set a budget, set a time frame, set a volume of leads. You should know your numbers.

Roughly, you’re like, okay, well, I gotta talk to this many people and make this many offers, and I should get this many deals. And you should know how to do that law of averages math. Everybody should in sales know about the law of averages. And it’s gonna turn up, certain volume, certain quality, certain strategy, and what’s my outcome?

Meghan Escobar (02:12)

Hello everyone, welcome back to *Real Estate Pros Podcast* hosted by Investor Fuel. I am your host today, Meghan Escobar, and I’ve got the pleasure of sitting down with a fine young gentleman who is providing some value a little bit outside of the box here. I know we usually have our investors and our builders and people directly in the real estate industry. However, Cody is providing an incredible service for real estate investors. He is the CEO of Leadzolo, and he’s gonna tell us all about it.

I will hand over the mic to him, but I wanna take a moment to say thank you, Cody, for hopping on the show today.

Cody Morris (02:45)

Yeah, thanks Meghan. It’s good to be here and good to chat with you and looking forward to it.

Meghan Escobar (02:49)

All right, perfect. And for those that might not be familiar with your name, Cody Morris, or what Leadzolo is, would you mind telling the audience, like, give us a thirty thousand foot view of what your focus is and what markets you’re operating in?

Cody Morris (03:05)

Yeah, so we’re a pay-per-lead company, first and foremost. That’s kind of our core who what we focus on. We work with real estate investors and we work nationwide. So there’s actually four different ways that we’ll offer leads to real estate investors and professionals. and people can work with us as at the specific level, county, state, nationwide. They can buy leads in a number of different ways. Like I said, there’s actually four in total. And I’m happy to talk about that in detail, but

Yeah, we’re really just focused on working with investors and helping them close more deals. Just it can be that simple.

Meghan Escobar (03:36)

that. And one thing that did catch my attention because most lead companies they don’t have a specific niche. They’ll kind of just they’re there to sell leads. Is there any specific reason why guys at Leadzolo are niche focused on providing these leads for real estate investors?

Cody Morris (03:53)

It’s actually a funny story that I was reminded of. so there’s two co-founders of the business, Kyle and Drew, and then they brought me on in 2024 as COO and now CEO. And Kyle has in his office, he has this well, first of all, he has a friend named Preston Dahl, who’s a great human being, and he was a wholesaler. I think he was doing some property management, and he’s also an agent in the Grand Forks, North Dakota.

And if you’ve never heard of Grand Forks, North Dakota, I’m not surprised. But it’s a small world, it’s a small market. Everybody knows everybody. I think there’s like one or two banks. but it’s also a great, a great town. And I’ve visited and visited Kyle. But in his office, he has a po he has a little index card, like a three by five inch flashcard that you’d like, study it for a test with your kids with or whatever. And he wrote, Get clients, sell leads. That’s it. And so he truly like

had the idea with the napkin because he was talking to Preston, his friend, and Preston was telling him about the world of wholesaling and real estate and what he was doing and how he was taking down some properties for rentals in the Grand Forks market. And that was really where Leadzolo and the idea for Leadzolo was born while Kyle was running his previous marketing agency, AdLeg, before they exited that. So they’re just it was classic like see a need, fill a need, right? Just like any good business

origin story or entrepreneurship story. And that’s where it started. And then I think the guys really got, exposed to the industry by going to a couple of events and to making some big splash through like live demonstrations. And there’s just something that’s really scrappy about wholesaling and real estate investing that we loved. And I know I was really attracted to getting involved with real estate investing because I had always known

That I’d always heard Hormozi talk about this, that the most consistent generator of millionaire seven-figure level wealth was real estate. And then you would talk about how the most predictive or consistently generated of billionaire level wealth was private equity. And so I had always wanted to be involved in real estate in some way, shape, or form. And then, with my background in sales and building sales teams and all that stuff, I had helped some people who would like work with agents and brokerages. And my you my mom’s been a real estate agent.

For a number of years. but I just jumped at the chance to get involved with the investing side of the business. And we’re big proponents of like put your focus on things, eighty twenty Pareto’s Principle, and try to avoid the shiny object syndrome that happens to a lot of entrepreneurs. ’cause yeah, it it’s very easy for us as lead generators or media buyers or marketers to be able to generate like any kind of lead. And, we’ve dabbled, but for the most part, for the past four and a half years we’ve

really just doubled down and focused on real estate investors. And yeah, there’s definitely a story there and obviously an interest in helping, people grow their business. and just be involved in the real estate market because it’s huge.

Meghan Escobar (06:41)

It sure is, and I’m sure, having a specific niche, would you say that that’s like helped you guys stay separate from competition and just really kind of set aside. Yeah.

Cody Morris (07:38)

I would say yes, it does for sure. like from a marketing standpoint, there’s a good quote. if your market it’s really about copy, but if your marketing speaks to everyone, it really speaks to no one. So if you try to talk to more people, you’ll and it just it just falls on deaf ears, right? Like, we all have a lot of things that are vying for our attention, right? Whether it’s your phone or your kids or something else that you’re thinking about or stressed about, right?

we talked about it just before, right? Attention spans are only so big. So marketing, yes. Where I think niching down or being in a specific vertical or focus really helps is it helps you make your product better. That’s really where I like to think about it because it’s like I want to know exactly what’s the best lead I can generate possible for a real estate investor. And it has helped us innovate. There are a few things that Leadzolo does today.

that are unique and different. And we were kind of some of the ones to pioneer that. And I’ve, lucky enough to have been, the idea come up with the idea of a few of them. but that’s something that we’re that we’re big on too, is that how do we push things forward and innovate? And I just go to our clients and we get those insights and then we turn that into an innovation so that way we can better serve and better solve problems for real estate investors. So absolutely.

Meghan Escobar (08:50)

that. so you mentioned there are a couple of things that you guys do that you were a part of. And I’m sure with your background as I got to know you a little bit, it I’m sure has helped the business grow and scale to where you guys are today. But do you mind kind of just talking about what those things are?

Cody Morris (09:07)

Yeah, a big thing was like doing deposit matching offers. So a lot of pay-per-lead companies will offer stuff like this now. And I don’t know that anyone else was doing it before I kind of came up with it. so in 2024 I came on board and I was like, all right, well, how do I add value? Right, like I’m the new executive, so if I don’t add value immediately, I’m out. And, I’ve got I’m full of all these ideas and momentum and like ready to go.

And I noticed that our average order value. So when our sales team was onboarding a new investor onto our at the time, the way that you could buy leads from Leadzolo was very different. It was very cumbersome to onboard someone. And that’s, through us developing our software, we made it so easy to create an account, fund your account, get leads. You can literally do it in minutes. Like you can create an account in about 30 seconds and then you can f you can put a card on, add money, and go buy leads off marketplace and like literally talk to sellers within like five minutes.

and we put that in marketing and that’s all cool. and the other ways that people can get leads is the bid system, and that’s really was always the primary way that people would get leads is you’d basically say, I want leads at this type, or we back then really didn’t have types of leads. and basically you’d say, I want leads here, and you would have an agreed upon price, right? And then my team would go and set up the campaign and kind of put you in the round robin with our old system. But I noticed a lot of our initial deposits from people, we were

Collecting really small amounts of money up front. And I was like, well, how is this affecting retention? and here’s a really good metaphor. If we’re a marketing company and we are allowing people, well, let’s imagine we’re a casino rather. We are a marketing company, obviously, but let’s imagine we’re a casino. People obviously go to a casino for a number of reasons. But what’s the number of one reason people go to a casino? They want to win money. Yeah. Right? You want to put money on the blackjack table and you want to walk away, feeling like a winner.

Now, if you guys are listening to this and you’ve ever been to a casino, I would ask you and be really surprised by your answer, do you go sit at the slot machine? And do you try to win the jackpot at the slot machine? Now, if you’re just like looking for dopamine and you got some money to burn, like maybe. Yeah. Cause it’s kind of mindless and you can sit there and press buttons and whatever and you might win. But there’s like a really small chance that you’re gonna win money at a slot machine.

And so we talked about it internally. We were like, why are we letting people play the Leadzolo slot machine? Because people were buying like one to two leads. They were like putting two hundred and fifty dollars on, and they’re like, Okay, I’m gonna hit it big. And I was like, guys, we can’t do this. When you’re when you’re looking at a new marketing channel, you should be thinking about sample size. You have to set a budget, set a time frame, set a volume of leads. You should know your numbers.

Roughly, you’re like, okay, well, I gotta talk to this many people and make this many offers, and I should get this many deals. And you should know how to do that law of averages math. Everybody should in sales know about the law of averages. And it’s gonna turn up, certain volume, certain quality, certain strategy, and what’s my outcome? And I was like, Well, we know that people are getting deals every one in twelve, one in fifteen leads. And in the worst case scenarios where people really see it through and they’re

Good operators, good sales process, they’re quick on the phones and they know what they’re doing, right? They’re like they should be at the they should be at the table. it was like twenty five to thirty. So I was like, well, what if we organize this in a way where we only let people on who are willing to put in a certain amount of money and we incentivize people to do a first sample size with us? And so we created this deposit matching offer where if you spend twenty five hundred dollars, I will give you five hundred.

And if you spend five thousand dollars, I will give you a thousand. And we were able to do this because we had this wallet system that we had developed in our software. And I had this mentality around sample size. And I was like, well, that’s the reason why people don’t stay is because they come buy three or four leads and they’re like, Well, I didn’t make a I didn’t get an assignment fee. I

Meghan Escobar (12:43)

Get a return, right?

Cody Morris (12:44)

didn’t get a return, so I’m out. And it’s like, Well, you’re stopping three feet from gold.

And so that was one of the things really early on and yes, we had a couple of really big weeks in sales and we like went to our whole database and we were like, We’re no more of this, and that. And if you want to get in and get a thousand dollars of house money, here’s what you have to do. And it was really successful from a sales standpoint, but it was also really successful from an expectations with our client standpoint. Right. And now it’s like the only way that we operate. I’m like, hey, if you’re only gonna put a few hundred dollars on, like, then you can go buy leads off marketplace.

Meghan Escobar (13:15)

Yeah, it’s not this isn’t the place for you.

Cody Morris (13:17)

Yeah. And so we’ve provided options for beginners that maybe don’t have that kind of budget. But it’s in a really protected environment where they can go slow and they’re not gonna burn a lot of money because I don’t wanna waste anyone’s money and I don’t want anyone to be like, those Leadzolo guys took thousands of dollars from me and I didn’t get a result and they suck. Right. because it’s just, we gotta do the responsible thing, right? So that’s one of the big things that I did early on and there’s a bunch of other cool stuff that we’ve done like

Meghan Escobar (13:42)

I think that’s awesome. Yeah. I mean it really it puts you guys in a leadership position in the in the industry for sure because I mean what I what I got from that was you kind of took a step back and look like when a client comes to us, what is in it for them? So

Cody Morris (13:59)

Yeah.

What’s gonna what’s gonna be best for everybody, all of the, everyone who’s invested in the relationship, us, them, their team, et cetera, and the homeowners, right? Like we want good operators calling these leads because like we were talking about, there’s a finite amount of homeowners are gonna sell their house off market to an investor at a discount. So like I don’t want a bunch of people just like, really fumbling those opportunities either, because I want to help homeowners out of a probably the one of the worst phases of their life.

Someone’s gonna sell their house off market cash at a discount, they’re probably going through a really hard time. So I also actually wanna help the end homeowner as well. And then it’s really cool because industry wide, and this is me, I’m gonna fluff us for a little bit, industry-wide, now investors get leads at a discount from like every provider because everyone’s offering this incentive money. So now it’s like it’s good for the goose and good for the gander. It’s good for everybody, because it’s like

we have an opportunity to help customers have good expectations, but then also, investors can go and get more deals at a discount, they can go and get leads at a discount because people are more likely to offer these incentive funds. So it’s just kind of good for everybody too, which is really cool to see.

Meghan Escobar (15:41)

I think it sounds pretty genius. And one thing I always like to bring up in the show is every operator, every entrepreneur that I have ever talked to, there’s a moment where things got real. And this, Cody, we talked a little bit about your background, your history and sales and all the things that you have achieved in your journey. would you mind sharing a time for you throughout your entrepreneur life?

where a deal had gone sideways or a time that you had to pivot really fast.

Cody Morris (16:08)

Yeah. So there’s a couple, but I’ll tell the I’ll tell probably the most one that really is

Meghan Escobar (16:13)

Sticks at the top.

Cody Morris (16:14)

I’ll tell probably one of the most pivotal. So I had been working with this guy to build his consulting firm. We were building it together. I was definitely employee. I was not a partner. I was at a very different time in my career, every very different time my confidence level and my skill set.

I had I had 10x’d the top line revenue of the company over about two-ish years. but I could feel that there was kind of some tension. We were kind of growing apart and I felt like my needs weren’t really being met. And I had made a couple of asks that got, denied. I literally wrote a whole proposal of, hey, here’s all the value and here’s what I’m asking for, and here’s why I need it. wasn’t just because I wanted to make more money. I needed to make more money because I had gone through some really hard life stuff and he knew that.

He was along with me every step in the way. and again, we were just kind of growing apart. And so I made some change some like sort of necessary decisions. I made some selfish decisions to go and I’m gonna go get a few coaching clients as I’m gonna get some additional income so we can keep building the company because I still want to work with you guys. he viewed that as treasonous. Those were his exact words. He said, You’ve committed treason. He said, I can’t trust you anymore. And so after about two and a half years.

It got a little dark. and he was on this whole like General Patton war kick, which was kind of weird vibey for me. he like did a team meeting the week before, was talking about World War II a lot, and I was like, Okay, guy. but anyway, he felt that I’d committed treason. after two and a half years, he let me go over an eight-minute Zoom call. and that was it. So I had about, somewhere between thirty and sixty clients that I was

directly managing. I mean, there’s clients that we’ve had for years and years. And there was a bunch of sales teams that I had been managing and directly, point of contact. And we had a number of account managers. And I was the leader of a community of thousands of sales reps. And I was leading like eight Zoom calls a week and group call. I mean, I was very integral to the operation. And it was just like blowing out a candle. It was just, we’re done. And I was shocked by his decision to not because I was willing. I was like, hey, okay, how do you want to do this? I can get over the fact that this is ending.

But how do you want to do this? Let’s do this right, because there’s a lot of stuff to unwind. And he said, Don’t worry about it. I’ll just take over everything tomorrow. And I immediately thought, okay, well, that’s pretty dumb. the best thing in the world he did was make a really weird cryptic Facebook post. He posted on his story and in the group and in a couple of different places and tagged me. And it was like, Cody’s moving on. everybody knew what was up. They were like, this smells weird, it’s funny, it’s out of nowhere. What the heck is going on?

And I just got a huge outpouring from clients and from business owners, from clients, coaching clients, sales reps. Everybody was like, dude, you’re the nucleus of all this stuff. Like none of this works without you. And what’s happening and where you’re going, all this kind of stuff. Anyway, after all the dust settled, it’s about four weeks after that fateful Zoom call. I had, gone to the gym and I was like, I’m gonna figure this out, I’m gonna do things my way.

I’m gonna do the things that I, always wanted us to do, but we didn’t really have the bandwidth to do. And it was about four weeks after that and I had 4X’d my income and built a consulting business that I then ran for about three, and a half years. Wow. And it was a it was a crazy time and but I’m really grateful for it and things happened for a reason and obviously led me where

Meghan Escobar (19:19)

100%. Thank you so much, Cody, for sharing that. And I’m not trying to bring, you back down that road, but I also think it’s really important for our audience to understand that in business you’re gonna fail at one point or another, right? And most times it’s because there’s a door that needs to be closed for you. And so another door can open. And that’s pretty much, the what you just broke down, right? Like

Had that situation not happened, right, would that have led you into building your own, your own

Cody Morris (19:50)

Not at all. Yeah, not at all. It it’s it was the best and the worst thing that happened to me. And obviously you can’t ever, you can’t see the forest through the trees when you’re really going through that dark forest. Right. And you can only connect the dots in reverse. But it taught me so much. It forced me to step out onto my own, to be more independent. It showed me what I was really truly capable of, and obviously it benefited me in a in a financial way as well over time. So it was good.

Meghan Escobar (20:13)

And it’s interesting when you talked to me about how the founder of Leadzolo kind of reached out to you asking for a COO and you’re like, Yeah, I don’t know anybody, right? And it was you, were the guy. So amazing stuff. and I just think that this is the type of stuff that people don’t talk about enough, right? They don’t talk we live in this highlight society where it’s like success, is the social media world.

And we don’t hear about the struggles behind the scenes. And so I think it’s important to expose that as well. it also separates the folks who are willing to walk the path versus those who are, throwing the white flag in at the first sign of struggle. So yeah.

Cody Morris (20:50)

entrepreneurship’s not easy and success is definitely not a straight line. And there’s a great graphic that, probably a lot of people have seen, right? But it’s like, what people think success looks like and it’s the straight line from, beginning to success and then what it really looks like is it’s a lot of failures, it’s a lot of not quitting, it’s a lot of mistakes. But Ray Dalio also has a great graphic that he uses for all of his Principles stuff, but it’s a lot of iteration, right? It’s about adaptation and

Yeah. So it’s been good. It’s a fun ride. And I sort of caution people, but also, it’s the path that was that I think was always destined for me and I’m happy to walk it and I’m happy to help anybody who’s on their journey who feels like this is the path for me. I wanna be my own boss, I wanna have freedom. Cause that’s a big personal mission for me is helping other people acquire freedom. And that’s kind of one of my like life missions at least. So

Meghan Escobar (21:37)

All right, Cody, I like it. Yeah. I like it. one of mine too. So I’m glad that you landed on my calendar. I always love to resonate with the people that I that I’m hosting on the show. So talk to us about what’s next. What’s the next, what are you focusing on solving next or scaling next?

Cody Morris (21:54)

Yeah, something we’re really focused on right now between, now and going forward, but particularly for these next few months, is developing new affiliate relationships and partnerships, right? So something that’s been really fun is having really strong partnerships with people who lead communities and who basically, who we collectively serve the same audience, right? We work with real estate investors, Investor Fuel works with real estate investors.

And so we’re really interested in continuing partnerships like ours so that way we can just help people solve the problems in their business, really help them close deals and obviously get them more motivated seller leads because that’s just really tactically what we do. And so we’re really committed right now to establishing new relationships. We’ve, got a lot of great relationships. We want to continue to develop those. And then there’s also so many new people coming onto the scene who are helping people either start or scale their investing investment business. And we just want to continue to

meet these new people, see how we can help, offer something special and just, again, help investors close more deals. So that’s something that we’re really focused on. Me and my team right now. We’re going out, we’re having conversations like this, we’re meeting with people, and we’re seeing, how can we collaborate and how can we do it in like a really unique way that is truly gonna be, benefit everybody involved. So that’s something that’s really my focus, especially for these next few months going into the end of the year. That’s like my number one.

Meghan Escobar (23:13)

Okay. Awesome. I love to see it. And maybe we’ll have you back on the show a year from now to see how that went. But Yeah. Another thing that I like to bring to the forefront here is we talked a little bit about building relationships and networking and you hear the term all the time or the saying all the time, your network is your net worth. you’re the average of the five people you spend your most time with, so on and so forth. We could go on for days, right? But ultimately

Any business is a people business and shaking hands is something that we need to do. And so with that with that acknowledgement, like when it comes to building relationships and growing your network, Cody, like what has made the biggest difference for you?

Cody Morris (23:51)

Yeah, I think it’s showing up just looking to add value to people’s lives. There’s a book

it’s called *The Go-Giver*, and there’s a there’s also a quote, right? Like, you can have everything that you want in life if you’re willing to help other people get what they want first. And I like to live by that in business. So the thing that’s been most impactful for me is when I’m talking to someone or I’m communicating, I’m like, let me just understand what it is that you want. And I learned how to do that in sales, and I do that in every interaction now. If I meet someone new,

I’m like, man, how can I empathize with your perspective, put myself in your shoes and think, what do I want? And so I want to ask people and always understand what is it that you want? And can I help you get more of what you want? And can I do it in like a reasonable, realistic way that’s like fair to all parties? I’m never sitting here looking at someone thinking about what can they do for me? How can I, use or transact here? I don’t ever think about that. I’m like, what is it that you want?

Okay, here’s how I can help you get what you want, or here’s how I don’t think, or I don’t think I’m the right person. And that’s really been valuable time and time again. When I show up in the room virtually, physically, I’m truly just there to like help people again acquire more freedom. So it’s like comes from that personal mission and I’m able to apply it professionally in literally everything that I do. Cause I’m always gonna run it through the filter of like, well, can I actually commit to this?

And I’m recovering people pleaser. So I used to overcommit to stuff all the time. but first and foremost, that’s just what’s been the most valuable by far.

Meghan Escobar (25:23)

Perfect. I love that. And I mean, one thing that I’m really good at is reading energy. And I can tell that this is something that you’re super passionate about. It doesn’t necessarily have to do with like providing leads, but just from the simple statement that you made when you when the owners, founders brought you on, you immediately thought, How can I bring value? Right. It wasn’t just a I’m the COO of this company now and like it’s a title, right? For you, it’s like

what can I do to expand? What can I do to scale and make this business better? and I think that shines through for, really anything that you do. So the mission is working through it.

Cody Morris (25:57)

Thanks, Meghan.

Meghan Escobar (25:58)

Yeah, absolutely. And yeah, so, back to that like creating the relationships. It’s something that you just can’t fake. it’s everything in this space. So it’s really important for

the audience, anybody who is looking to get into entrepreneurship, anybody who’s looking to, build a business. Yeah, we live in a digital world and you can do a lot of things online, but you still need to create human connection. You still need to create y you gotta build a team. it’s really gonna determine the success level that you get to, I believe anyway. Yeah.

Cody Morris (26:26)

our Stephen Covey has a really great saying, our success depends on the support of others and

Whether that’s people who are just in your network and who are doing the same or similar things as you in different places or different ways, or it are people who are directly on your team. Simon Sinek says leaders aren’t in charge, they’re responsible for those in their charge, and I believe that as well. And that’s why I like to lead from the front. I needed to talk to one of my sales reps yesterday and I just joined a sales call and like conducted the sales call like it was my call and I kinda hijacked it from because I just geek out on talking to our customers.

And it was really funny just, I we sat there for a while with the guy and like really served him and got him all the information and answered his questions and I gave him some coaching and like yeah, I think that it’s just it’s just how I was raised is to be of and it’s also what I believe philosophically is that like you will be compensated energetically and financially, you will be compensated in a direct relation to the value that you add to the world, to the other people in your space, to the universe, et cetera.

And that stuff matters. So yeah, I think that comes from my personal vision that I have and my personal mission and obviously, a lot of the experiences I’ve had. But yeah, I think it’s really important. So I recommend that you do it. Next time you guys show up to a seller call or a meeting or a walkthrough or you’re just talking to literally anyone, just think about like how can I help them get more of what they want and be realistic about what you can commit to. But obviously if you’re looking at doing business with them, then that should be pretty clear really often. And I would also caution you don’t force stuff.

Right. Like the right relationship partner’s not gonna make you feel confused about how you feel about them and the right business partners and people who you should be working with. Like it should feel it might not always be easy, but it shouldn’t be really unclear, fuzzy, confusing. It shouldn’t feel like you’re really forcing it. There should be a little bit of momentum and flow there. And maybe you just kinda have to look for it sometimes, because sometimes really good opportunities are not really, obvious blinking lights in your face, but

if you look back on a lot of the best opportunities you probably said yes on Yeah. There usually are those aha dots and light bulbs that you like maybe just didn’t see at the time and that’s okay, right? That’s

Meghan Escobar (28:31)

Absolutely. So many gems, guys. Like grab your pens, grab your papers, take your voice notes out, he is dropping knowledge right now. So before we wrap up, Cody, like if somebody was inspired by everything that you have to say, or we have somebody who is looking for a high quality lead company, what’s the best way for someone to collab with you, to meet with you or connect with you? Yeah.

Cody Morris (28:54)

If you just wanna connect with me, like you’ll find me pretty easily on Facebook and Instagram. admittedly, I’ve been a ghost on social media over the past year and a half because I’ve just been really heads down at Leadzolo. But I have on my board here, I’ll be back and there’s a content plan and I’ll be a lot more public. it’s pretty easy to find me, LinkedIn, Facebook, Instagram, et cetera. But, if you guys wanna work with us on the Leadzolo side, just go to the Leadzolo website, right? Leadzolo.com. You can

Create an account yourself and just do it all yourself. Or you can also, what I’d recommend is book a call with the team and like talk to the team. They’re there to answer your questions. They’re not there to sell you. guys are in sales if you’re in real estate investing. So we don’t try to, outsell you or any of that kind of stuff. There’s no hard sales or pressure. we just want to be resources, right? So a lot of my energy and anything you might have gotten from me today is definitely you’ll feel that.

because my team is really aligned with how I run the company just because I’ve kind of set the tone and set the culture as CEO. So yeah, connect with me and we’ll chat and do stuff. and you’ll hear more from me over these next few weeks as I like sort of have a return to social media and have some really cool personal things to share that have been going on in my life that are really exciting and fun and just big life, milestones. But definitely come hit us up at Leadzolo. We’ll take care of you. We’ll answer your questions and we’ll help you close more deals.

Meghan Escobar (30:10)

it. He’s like the Terminator guys. I’ll be back. I might be aging myself, right? But that was awesome. I had to say, I was like as soon as you were like, that was like, that’s all that came to mind. So

thank you so much. I appreciate your time, your perspective, your knowledge and wisdom that you shared here with us in the audience today. I, can I like I said, I can see the energy, the passion shining through. And, folks, we will go ahead and provide all the links right below. So you don’t need even need to go searching. We’ll have your Instagram, your Facebook, and the website drop down below as well. So make it nice and easy for you.

And again, I appreciate you sharing everything, getting vulnerable and, telling the stories here in this space. We definitely need more authenticity in the industry today. So thank you again for your time.

Cody Morris (30:56)

Thanks, Meghan. It’s good to be here. Appreciate you guys.

Meghan Escobar (30:58)

Absolutely. And for those of you that are tuning in, if you got any value from this, please be sure to hit like and subscribe. As we have conversations coming in daily with operators just like Cody Morris here, who are in the real estate industry, building real businesses in real time with real people. We’ll see you on the next episode.

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