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Real Estate Pros · October 6, 2025 · 18 min listen

Senior Living Investing Explained: Per-Bed Revenue, 2X Returns & Operations

With Victor Collazo

Show summary

In this conversation, Victor Collazo shares insights into real estate investment strategies, particularly focusing on the growing demand for senior living facilities. He discusses the operational challenges and the importance of experienced management in this sector, as well as the potential for high returns on investment. The conversation also touches on the evolving market dynamics across different regions, highlighting opportunities beyond traditional retirement hotspots like Florida.

Key takeaways

  • Owning one 30-unit property means one roof, one title, one closing and one property manager, versus 30 of each with 30 single-family homes - a key reason Collazo moved from single-family to commercial syndication.
  • His first GP deal was a 92-unit property in Wichita, Kansas, sourced off-market through a fellow member of the Warrior Group mentorship, bought from an owner in his 80s who wanted to cash out; the deal has been cash-flow positive for over two years.
  • Senior living facilities can generate almost 2x the returns of multifamily because they're priced per bed rather than per unit.
  • In Florida, per-bed pricing runs around $4,500, meaning a shared room with two residents can bring in roughly $8,000 total.
  • There's a real shortage of senior living inventory - one example cited was a Salt Lake City family unable to find a facility within 60 miles - and over 80,000 people turn 65 every day, continually growing demand.
  • A value-add strategy in this asset class is converting part of a senior living facility to memory care to increase per-bed rents; Collazo says investor demand has been strong enough that they've had to stop taking capital on raises.
  • Success in senior living depends on operations more than occupancy: staffing 24/7/365, managing high employee turnover, and using an operator experienced specifically in the local market (California, Ohio, and Orlando operate differently).
  • Good senior living markets aren't limited to Florida and Arizona - Collazo's partners run facilities in Georgia and Milwaukee, Wisconsin, and recently closed a deal in Philadelphia, because many Midwest families prefer to keep elderly relatives close rather than move them to warm states.

In this episode

  1. 02:01Introducing Victor Collazo
  2. 02:16From single-family landlord to GP: the light bulb moment
  3. 03:27First deal: a 92-unit property in Wichita, Kansas
  4. 04:29How the Wichita deal was found through networking and the Warrior Group
  5. 06:41Markets today: Charlotte, Atlanta suburbs, Wichita, and why not South Florida
  6. 07:26Senior living portfolio closing in Orlando and Tampa
  7. 08:12Shortage of senior living facilities and the aging population
  8. 09:43Per-bed revenue and returns: 2x multifamily
  9. 11:03Operations, staffing and the importance of an experienced local operator
  10. 12:20Value-add play: converting to memory care to raise rents
  11. 15:09Senior living demand outside Florida: Wisconsin, Georgia, Philadelphia

About Victor Collazo

Victor Collazo is a syndicator based in West Palm Beach, Florida, working in commercial multifamily and senior living facilities. He started on the single-family side in Orlando before moving into commercial real estate as a general partner, with his first GP deal a 92-unit property in Wichita, Kansas. He is a member of the Warrior Group mentorship community and runs ExtraordinaryAssets.com.

Listen to the audio

“I can own 30 single family homes, which means 30 roofs, 30 titles, 30 different ACs, 30 closings... Or I can own one property that's 30 units - one closing, one roof, one property manager, multiple tenants.”

Victor Collazo

“There are almost two times the returns we're getting for our multifamily property. They are larger returns because you are renting typically by the bed and not by the room or apartment.”

Victor Collazo

“The key to being successful is not having the tenants or the residents going in there, it's the operations overall.”

Victor Collazo
senior living investingmultifamily syndicationper-bed revenuememory care conversionWichita, Kansasvalue-add real estatenetworking and mentorshipWest Palm Beach, Florida

Questions answered in this episode

How much more can senior living facilities return compared to multifamily?

Victor Collazo says senior living returns run almost two times what he gets on multifamily deals, because facilities are rented by the bed rather than by the unit or apartment.

How much do senior living facilities charge per bed?

In Florida, Collazo says a regular senior living facility typically charges around $4,500 per bed, and if two people share a room that can total around $8,000 per room. Pricing varies by market and by the level of care (senior living, assisted living, memory care).

Is there a shortage of senior living facilities?

Yes. Collazo cites a business partner in Salt Lake City who couldn't find a senior living facility within 60 miles for a family member, despite being in a major metro area. He also notes over 80,000 people turn 65 every day, continually increasing demand.

Do you need to be in Florida or Arizona to invest in senior living?

No. Collazo's partners operate successful facilities in Georgia and Milwaukee, Wisconsin, and he mentions a recent close in Philadelphia. He says Midwest families tend to be family-oriented and keep elderly relatives local rather than moving them to warm states, so colder markets can still perform well.

What's the biggest operational challenge in running a senior living facility?

Employees and turnover, according to Collazo. Success depends less on filling beds and more on day-to-day operations: keeping the facility clean and safe, feeding residents well, and staffing it 24/7/365 with an operator experienced in both senior living and that specific local market.

How did Victor Collazo find his first commercial deal?

He found it through a mentorship group called the Warrior Group. A fellow member had already sourced an off-market 92-unit deal in Wichita, Kansas (bought from an owner in his 80s who wanted to cash out) and brought Collazo on as a general partner after they connected and reviewed the numbers together.

Resources and links

Full transcript

Victor Collazo (00:00)

the

property itself, can be what’s called a general partner. can actually be an owner of that. So that light bulb went off, right? I’m like, all right, my neighbor across here from me had 30 houses and it’s like, I can own 30 single, single family homes, which means 30 roofs, 30 titles, 30 different ACs, 30, 30 closings, 30 cells, right? Or I come on one property that’s 30 units, for example, one closing, one roof, one property manager, multiple tenants. so that kind of, that light bulb went off there and that kind of

That started my journey from there.

Dylan Silver (02:01)

Hey folks, welcome back to the show. Today’s guest is a syndicator in the commercial residential space, also in senior living facilities. Please welcome Victor Colazzo. Victor, welcome to the show.

Victor Collazo (02:14)

Thank you, I appreciate it. Appreciate the time today.

Dylan Silver (02:16)

I always like to start off at the top, Victor, by asking guests how they got into the real estate space.

Victor Collazo (02:22)

Sure, so we started on a single family side in Orlando area.

And after being managing all the properties ourselves, after some time we realized it wasn’t really sustainable. when I went to first, first time I learned about commercial multifamily, I actually went to Grant Cardinals, one of his real estate events, and learned that you can actually be an investor in a property. After that, did, but before, after that I went to another boot camp, by a gentleman, my mentor now, name is Rod Cleaf. And I learned that you can actually own

the

property itself, can be what’s called a general partner. can actually be an owner of that. So that light bulb went off, right? I’m like, all right, my neighbor across here from me had 30 houses and it’s like, I can own 30 single, single family homes, which means 30 roofs, 30 titles, 30 different ACs, 30, 30 closings, 30 cells, right? Or I come on one property that’s 30 units, for example, one closing, one roof, one property manager, multiple tenants. so that kind of, that light bulb went off there and that kind of

That started my journey from there.

Dylan Silver (03:22)

Walk me through that first deal, which I imagine you remember pretty well.

Victor Collazo (03:27)

Yeah, first deal was with

My first deal from a GP perspective was a property in Wichita, Kansas. So that property is 92 units, not too far from the airport. And most people here in Wichita, Kansas, and they don’t think, you know, there’s not too much sexiness about Wichita, right? But, you know, it’s not the Manhattan, right? Not the New York, the Miami beach or whatnot, right? But, so this deal was brought to me by another business partner I have and,

Dylan Silver (03:45)

Yeah, right.

Victor Collazo (03:57)

And on that deal, basically, he already had the deal. He already found the deal. And so they were looking for general partners to partner up on the deal. And this is somebody to have a pre-existing relationship with. So we connected and we talked about the numbers. I flew out there to the location and it just made sense. Again, to this date, it’s a great deal. We’ve been in there over two years now. know, like my shirt says, it’s cash flowing, positive cash flowing or paying out our investors.

So but yeah, pretty much it was just through networking. That’s how I got the other deal. So I got my first deal I should say

Dylan Silver (04:29)

Walk me through that on a maybe a little bit of a granular level here, Victor. Give away some of the gold, but not all of the whole bar. So you go to the Grant Cardone event and you start seeing that I could buy 30 single family properties or I could buy smaller to mid-size or larger commercial property. And you find this deal in Wichita.

How did you find the deal? Was it through connections? You mentioned connections. What were the steps? Did you download lists? Was it cold calling? How did you find this deal?

Victor Collazo (05:45)

No, so I’m part of another mentorship group called the Warrior Group and as part of that group, one of the warriors that I know from that group, that’s how it brought the deal to me. He actually found the deal and we connected and I actually jumped on his team as part of that deal. So that’s how I find most of my deals. I work with lot of brokers on and off market as well.

And but I do a lot of networking. I do a ton of networking every week. I’m at events as much as I can be. And so by being at these events, being at these large networking events specifically for for real estate, that’s how I’m able to connect with, you know, with folks that are that are looking to potentially offload deals. And this was an off market deal. So it wasn’t through a broker either. This was a deal that

Dylan Silver (06:15)

Yeah.

Victor Collazo (06:24)

that they found ⁓ from an older gentleman. He was in his 80s, I believe it was, and he just wanted to just cash out and move on with life, you know? So it worked out for everybody.

Dylan Silver (06:33)

I

want to ask you about the different markets that you’ve explored that first deals in Kansas, right? But you’re based in South Florida or in Florida.

Victor Collazo (06:41)

Correct, I’m out of West Palm Beach, Florida.

Dylan Silver (06:43)

Okay, and so I imagine you’re looking at deals in your backyard, but you’re also looking at deals across the country. Do you have a preference working, for instance, closer to where you’re at, or are you going to wherever the deal makes sense and maybe you’ve got boots on the ground?

Victor Collazo (06:59)

So I’m still looking at deals locally, but not super active here locally just because the numbers are not making sense. So I’m looking heavily in Charlotte, North Carolina. I’m looking again in Atlanta area, not necessarily in Atlanta itself, the suburbs of Atlanta. I’m still looking in the Wichita, Kansas. So we are a little bit specific for the markets, but we’re not necessarily looking in South Florida just because it’s just too expensive.

Dylan Silver (07:08)

Yeah.

Victor Collazo (07:25)

right now. ⁓ But we have a senior living portfolio that we’re getting ready to close on here pretty soon in the Orlando and Tampa area so those are still good markets.

Dylan Silver (07:26)

Yeah.

When you

talk about the senior living space, that’s another asset class that I think a lot of people are potentially looking at, interested in. seeing, we have this aging population. How are we going to handle this? Two questions that come up when I think about this. are there enough senior living facilities, especially in a place like Florida, where you do have a lot of people moving down to Florida and an aging population as well?

And then on the flip side of that, is there lots of interest, frothy interest you could say, in the senior living community space from investors, from private equity? Are folks looking at this and seeing opportunity there?

Victor Collazo (08:12)

Yeah, so I’ll answer the first question in terms of is there like a need? Yes, there’s a shortage, actually a shortage of senior living facilities. know, again, a lot of people here are senior living, retirement, they think specifically Florida because most people do, you know, majority of retirees that retire either come to Florida or typically Arizona, usually the warm states. Not always, but most of the time. I was talking to a business partner a couple weeks ago and they were out of Utah and they were looking to find

put a family member or senior living and they had no senior living facilities within over 60 miles. So they were looking at building because there’s nothing there and they’re in a major area. They were in Salt Lake City as well. So interesting enough in a such a major market where this person was at. So yeah, so it’s interesting how there’s such a shortage. It’s huge shortage. Definitely for, you know, there’s over 80,000 elderly folks, you know, every single day over getting over the age of 65 every single day. So that’s just increasing by the day.

Dylan Silver (08:49)

Yeah. Big market.

Yeah, my second question was, right.

Victor Collazo (09:43)

So in terms of investors,

yeah. So in terms of investors, yeah, mean, the returns, I love multifamily. It will always be our bread and butter because everybody always needs a place to live at end of the day. And in terms of the returns for the senior living facilities,

there are almost two times the returns we’re getting for our multifamily property. They are larger returns because you are renting typically by the bed and not by the room or apartment. So for example, here in Florida, for a regular, for a senior living facility, you’re typically anywhere between $4,500 to $6,000, or I’m sorry, about $4,500 per bed. Yeah.

Dylan Silver (10:22)

Wow. So.

Victor Collazo (10:23)

If

you have two people in a room, per bed, 8,000. So again, it depends on the market and the area. and again, you have senior living, assisted living, memory care. So you have different facets of that as well.

Dylan Silver (10:27)

Ryan.

Now,

when we’re talking about the management of these, it’s of course more intensive. There’s a lot more going on in a senior living facility, medical and all this. Really, it’s a space that I’m a little bit of a fish out of water in. When you got into this space, were you looking at this and seeing all the moving pieces that go into it and realizing you needed to have people in place or was there already partners that…

you had that were adept in this and had experience in the senior living facility space.

Victor Collazo (11:03)

No, so when I, for this specific portfolio, my partners, they already have other senior living facilities as well. So we have an operator that’s already very well experienced and they are experienced not just in senior living but specifically in our Florida market where we’re purchasing the property as well, which is very important. But yeah, the biggest challenge is employees, right? And turnover, that’s always a hard thing in the operation. So the key to being successful is not

Dylan Silver (11:25)

Ryan.

Victor Collazo (11:31)

having the tenants or the residents going in there, it’s the operations overall, right? Making sure that the residents have a place that’s clean, a place that’s safe, making sure they’re well taken care of.

You know, making sure that they’re fed well, making sure that the nutrition is right for them as well. So there’s a lot of moving parts. And remember, this is a 24-7-365, so you always have to have somebody there on staff, making sure that these residents are taken care of. But the biggest thing is making sure you have an operator that’s experienced specifically, again, not just in senior living, but in that market as well. Because a market in California is going to be different than a market in Ohio versus

versus Orlando area. The overall process is similar, but the operations are slightly different from that perspective. ⁓

Dylan Silver (12:20)

I’m thinking about

the ways for value add in that space and I’m thinking about, you you mentioned making sure that it’s staffed, clean, and then also the physical property itself. So there’s all these layers to peel back that are in this asset class that are not in others. Are there certain deal types, whether it’s senior living, whether it’s multi-family in some other markets, you mentioned Wichita.

that specifically have your focus and attention, these days are you looking at a variety of different deals.

Victor Collazo (12:50)

So we’re still, we’re focused mainly right now, specifically on the senior living facilities.

I’ll give you a great business plan example. Depending on the market, again, very market specific, ⁓ what you can do is potentially is you can take a senior living facility. That’s what we’re doing. We’re planning on taking senior living facility and taking part of that and transitioning it to memory care. By doing that, we’re to be able to increase our rents there as well, per bet as well. That’s definitely our focus right now. Investors are loving it. The returns are amazing.

You know, again, we’ve actually over subscribed. We had to stop taking investors, believe it or not, which is a good problem to have. Not our first time, know, this pretty much every time we raise capital that happens. So it’s a good problem to have. But just because of returns, it’s just an amazing thing, right? It’s just what we’re doing here, it’s helpful for the community. It’s helpful for our elderly, helpful for the investors. It’s a win-win for everybody.

Dylan Silver (13:44)

Yeah.

I mean, you’re creating jobs, you’re providing a living space, safe living space for the elderly, great ROI for investors. I’m curious, you did mention some other markets where there is a need there. Florida, of course, you’ve got an older population in large parts, so I’m sure it’s a lot of interest in Florida. And some of these other metros, you mentioned, like think Utah, Salt Lake City, are.

We seeing investing interest in senior living facilities out there or is it difficult because it’s a colder climate, it’s not necessarily very well established out there, is it difficult to start that kind of asset class in a place where it might not be ultra popular yet?

Victor Collazo (15:09)

Yeah, you would think that again, there’s that old, there’s an old vision of people that are retiring in the first place. I’m going to retire and go to Florida, right? Where it’s warm all the time. Well, that doesn’t always happen. You know, again, my partners have, they have a, ⁓

Senior living facilities in Georgia and they also have it in which is a great location believe it or not Milwaukee, Wisconsin The reason they have it they kept it there is because there’s in this in the Midwest a lot of folks are very family oriented my family, you know, I have family that are from Wisconsin as well, so

they go there they don’t want to leave you know they and they want to be around their kids or the kids want to be around the parents or whatnot or whoever’s in that assisted living facility, I’m sorry, senior living facility so they want to keep it local they don’t want to put them all the way a thousand miles away where they can’t visit their parents or their grandparents or whatnot so I mean yeah Florida is a great market but that doesn’t mean other markets are not doing well again. Wisconsin’s doing great you know.

someone that just closed on a deal in Philadelphia as well. ⁓ I’m not too familiar with the myself, but yeah, so mean the markets can be great even though maybe some of the colder weather as well.

Dylan Silver (16:05)

Yeah.

We

are coming up on time here, Victor. Where can folks go if maybe they’re interested in reaching out to you, learning some more about the deals that you’re exploring or having the pipeline? Or maybe they’ve got a deal themselves and would like your feedback on it.

Victor Collazo (16:25)

Yeah, so you can go to my website, ExtraordinaryAssets.com. I’m also on Facebook and Instagram, so feel free to connect with me there. I love to connect with others as well.

Dylan Silver (16:36)

Victor,

thank you so much for coming on the show here today.

Victor Collazo (16:38)

Thanks Dylan, I appreciate it.

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